مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Information Journal Paper

Title

Social networks and community behavior management By emphasizing the performance of these networks in the 2016 and 2020 American elections from the point of view of experts

Pages

  237-259

Abstract

 In recent years, some media and Social Networks have created new issues and problems regarding the state of citizens' political participation in elections. Among these, the role of online and virtual Social Networks has a special prominence. These networks have played a serious role in the field of political and social power by taking hold of public opinion and stimulating its control and direction. This influence is to such an extent that it has even affected the process of various elections, until even the presidential elections of the United States of America in 2016 and 2020 were not immune from them. Therefore, the present study was written with the aim of understanding the pattern of Social Networks in the management of the 2016 and 2020 American election behavior from the perspective of experts, and to achieve this goal, the grounded theory method was used.. The result of the basic theory is a new approach that consists of the characteristics of the above categories. This approach is based on the "irrationality of the rationality of Social Networks" approach. This approach has features such as: making policies and people more democratic, the colorful role of the content production sector by users, avoiding directing public opinion, providing quick information, using the funds of the elite sector. And experts, the flow is from the bottom to the top, avoiding the use of behavior identification algorithms, being responsive and active participation of the people.Keywords: US presidential elections, Social Networks, Virtual Space.

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