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Information Journal Paper

Title

Strategic planning of the city, based on the impact of holy places on the livelihood of indigenous peoples using SWOT and QSPM

Pages

  761-773

Abstract

 Today, tourism is one of the most important economic activities in different parts of the world and its value is increasing. Various countries have invested in this area, especially religious tourism, because of its economic dimensions; Iran has a high potential in attracting religious tourism through the presence of religious spaces. This study will examine the grave of Imam Zadeh Aqa 'Ali Abbas and Seyyed Mohammad, as one of the most important religious sites in Iran, in order to develop appropriate strategies by examining the opportunities and threats of tourism development. To achieve economic efficiencyFor this purpose, 16 questionnaires were identified by experts and experts and by using SWOT technique in the study area, we identified 16 strengths and weaknesses against 19 threats and opportunities. Then the QSPM table was prepared for 9 important strategies that were calculated by expert SWOT table coefficients in scores of 1 to 4 for each strategy. The results show that despite the cultural, religious, historical importance and high ecotourism potential of this area, unfortunately, the economic exploitation of indigenous people is very low. Surveys show that diversification of tourist services and facilities to satisfy the highest tourists and better cooperation of local authorities with the doorstep managers and investors in the region accounted for the least. Satisfying tourists, as well as diversifying into promotional activities to introduce the region's attractions and form private-sector tourism cooperatives, have the greatest impact on the livelihood of indigenous people from this religious site.

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