THE IMPACT OF EXPORT MARKET ORIENTATION AND COMPETITIVE ADVANTAGE ON EXPORT PERFORMANCE (CASE STUDY: THE STUDY OF EXEMPLARY EXPORTERS OF IRAN SELECTED IN 2012)

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MOHAMMADIAN MAHMOUD; ALLAHVERDI MOSTAFA; SALIMI AMIR

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2014 | Volume:5 | Issue:4 Page(s): 61-78

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Title

THE IMPACT OF EXPORT MARKET ORIENTATION AND COMPETITIVE ADVANTAGE ON EXPORT PERFORMANCE (CASE STUDY: THE STUDY OF EXEMPLARY EXPORTERS OF IRAN SELECTED IN 2012)

Author(s)

MOHAMMADIAN MAHMOUD | ALLAHVERDI MOSTAFA | SALIMI AMIR | Issue Writer Certificate

Keywords

COMPETITIVE ADVANTAGESQ1

EXPORT MARKET ORIENTATIONQ1

EXPORT PERFORMANCEQ2

Abstract

Today, export considered as the most important indicators in global development companies and countries, and focusing on EXPORT MARKET ORIENTATION and competitive advantage is important to increase EXPORT PERFORMANCE. In the present paper, the aim of this study is considering the potential impact of market orientation and competitive advantage of exporters on EXPORT PERFORMANCE. Population considered for this study is exemplary exporters of Iran in 2012. The survey results show that EXPORT MARKET ORIENTATION and competitive advantage has an impact on EXPORT PERFORMANCE. Also the competitive advantage in the research model as a mediator variable between export orientation and EXPORT PERFORMANCE has a positive impact on EXPORT PERFORMANCE. Based on the results of the factor analysis of the loads on EXPORT MARKET ORIENTATION, export intelligence responsiveness index had the greatest weight (0.839), for competitive advantage variable market differentiation index had the highest share (0.903) and for EXPORT PERFORMANCE variable, strategic EXPORT PERFORMANCE had maximum weight (0.932).

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APA: Copy

MOHAMMADIAN, MAHMOUD, ALLAHVERDI, MOSTAFA, & SALIMI, AMIR. (2014). THE IMPACT OF EXPORT MARKET ORIENTATION AND COMPETITIVE ADVANTAGE ON EXPORT PERFORMANCE (CASE STUDY: THE STUDY OF EXEMPLARY EXPORTERS OF IRAN SELECTED IN 2012). JOURNAL OF BUSINESS MANAGEMENT, 5(4), 61-78. SID. https://sid.ir/paper/140159/en

Vancouver: Copy

MOHAMMADIAN MAHMOUD, ALLAHVERDI MOSTAFA, SALIMI AMIR. THE IMPACT OF EXPORT MARKET ORIENTATION AND COMPETITIVE ADVANTAGE ON EXPORT PERFORMANCE (CASE STUDY: THE STUDY OF EXEMPLARY EXPORTERS OF IRAN SELECTED IN 2012). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2014;5(4):61-78. Available from: https://sid.ir/paper/140159/en

IEEE: Copy

MAHMOUD MOHAMMADIAN, MOSTAFA ALLAHVERDI, and AMIR SALIMI, “THE IMPACT OF EXPORT MARKET ORIENTATION AND COMPETITIVE ADVANTAGE ON EXPORT PERFORMANCE (CASE STUDY: THE STUDY OF EXEMPLARY EXPORTERS OF IRAN SELECTED IN 2012),” JOURNAL OF BUSINESS MANAGEMENT, vol. 5, no. 4, pp. 61–78, 2014, [Online]. Available: https://sid.ir/paper/140159/en

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