مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

1,497
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

0
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

CONTENT, CORRESPONDENCE AND META METHOD ANALYSIS OF MARKETING THESES IN SELECTED UNIVERSITIES IN TEHRAN

Pages

  105-124

Abstract

 The aim of this study was to identify the recurring themes and to evaluate methodological components of 204 MARKETING theses (1384-1389) in four selected universities including: Shahid Beheshti University (SBU), Tehran University (TU), Allameh Tabatabai University (ATU) and Tarbiat Modares University (TMU). CONTENT ANALYSIS showed that the most favored subjects in MARKETING theses are consumer behavior (54 cases), product mix (35 cases), electronic commerce (26 cases), promotion mix (15 cases) and customer relationship management (11 cases). Simple CORRESPONDENCE ANALYSIS revealed the meaningful proximities between SBU with retailing (B2C) and traditional MARKETING, ATU with electronic and service MARKETING, and TMU with product MARKETING. TU was not found to be linked with any MARKETING subjects. META METHOD study of the MARKETING theses indicated the high dominance of such components: Survey, Questionnaire, probability sampling, content validity, Cronbach’s alpha coefficient, sample size £300, t-test, conclusive design, replication and extension of current models and single cross section for data gathering.

Cites

  • No record.
  • References

  • No record.
  • Cite

    APA: Copy

    AZIZI, SHAHRIAR, & FARHIKHTE, FATEMEH. (2013). CONTENT, CORRESPONDENCE AND META METHOD ANALYSIS OF MARKETING THESES IN SELECTED UNIVERSITIES IN TEHRAN. JOURNAL OF BUSINESS MANAGEMENT, 5(3), 105-124. SID. https://sid.ir/paper/140276/en

    Vancouver: Copy

    AZIZI SHAHRIAR, FARHIKHTE FATEMEH. CONTENT, CORRESPONDENCE AND META METHOD ANALYSIS OF MARKETING THESES IN SELECTED UNIVERSITIES IN TEHRAN. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2013;5(3):105-124. Available from: https://sid.ir/paper/140276/en

    IEEE: Copy

    SHAHRIAR AZIZI, and FATEMEH FARHIKHTE, “CONTENT, CORRESPONDENCE AND META METHOD ANALYSIS OF MARKETING THESES IN SELECTED UNIVERSITIES IN TEHRAN,” JOURNAL OF BUSINESS MANAGEMENT, vol. 5, no. 3, pp. 105–124, 2013, [Online]. Available: https://sid.ir/paper/140276/en

    Related Journal Papers

    Related Seminar Papers

  • No record.
  • Related Plans

  • No record.
  • Recommended Workshops






    Move to top