CONSUMER SEGMENTATION ON THE BASIS OF FOOD-RELATED LIFESTYLES

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TABATABAEE NASAB SAYYED MOHAMMAD; PEZESHKI NAJAFABADI FERESHTEH

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2016 | Volume:8 | Issue:2 Page(s): 375-394

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Information Journal Paper

Title

CONSUMER SEGMENTATION ON THE BASIS OF FOOD-RELATED LIFESTYLES

Author(s)

TABATABAEE NASAB SAYYED MOHAMMAD | PEZESHKI NAJAFABADI FERESHTEH | Issue Writer Certificate

Keywords

CLUSTER ANALYSISQ1

EXPLORATORY FACTOR ANALYSISQ2

FOOD-RELATED LIFESTYLESQ1

SEGMENTATIONQ1

Abstract

Effective Competition in today's markets requires correct identification of market segments. The food market is one of markets that need to be segmented on the basis of appropriate criteria. Food-Related Life Styles (FRL) is a comprehensive tool for SEGMENTATION of the food market in Europe that has rarely been used in Iran. The aim of this study is SEGMENTATION of the food Market based on this model. The study sample is 383 residents of Shiraz selected by cluster sampling and completed the study's questionnaire. In order to identify clusters of customers, the reliability and validity of the standard questionnaire was evaluated based on the data collected and eventually modified questionnaire with 19 dimensions and 55 items was obtained. Then, based on the modified questionnaire clustering process in two steps was done and leads to the identification of three clusters of traditional, Unaware and rational in the city of Shiraz.

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APA: Copy

TABATABAEE NASAB, SAYYED MOHAMMAD, & PEZESHKI NAJAFABADI, FERESHTEH. (2016). CONSUMER SEGMENTATION ON THE BASIS OF FOOD-RELATED LIFESTYLES. JOURNAL OF BUSINESS MANAGEMENT, 8(2 ), 375-394. SID. https://sid.ir/paper/140291/en

Vancouver: Copy

TABATABAEE NASAB SAYYED MOHAMMAD, PEZESHKI NAJAFABADI FERESHTEH. CONSUMER SEGMENTATION ON THE BASIS OF FOOD-RELATED LIFESTYLES. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2016;8(2 ):375-394. Available from: https://sid.ir/paper/140291/en

IEEE: Copy

SAYYED MOHAMMAD TABATABAEE NASAB, and FERESHTEH PEZESHKI NAJAFABADI, “CONSUMER SEGMENTATION ON THE BASIS OF FOOD-RELATED LIFESTYLES,” JOURNAL OF BUSINESS MANAGEMENT, vol. 8, no. 2 , pp. 375–394, 2016, [Online]. Available: https://sid.ir/paper/140291/en

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