INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER EQUITY AND THE PERFORMANCE OF PARSIAN INTERNATIONAL HOTELS CORPORATION

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AGHAZADEH HASHEM; KHANLARI AMIR; AKBARPOUR HALEH

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2016 | Volume:7 | Issue:4 Page(s): 761-782

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Title

INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER EQUITY AND THE PERFORMANCE OF PARSIAN INTERNATIONAL HOTELS CORPORATION

Author(s)

AGHAZADEH HASHEM | KHANLARI AMIR | AKBARPOUR HALEH | Issue Writer Certificate

Keywords

VALUE EQUITYQ2

BRAND EQUITYQ2

RELATIONSHIP EQUITYQ1

CUSTOMER EQUITYQ1

FINANCIAL AND NON- FINANCIAL PERFORMANCEQ2

Abstract

The purpose of this research was to investigate the relationship between CUSTOMER EQUITY and the performance of Parsian International Hotels Corporation.For this reason it’s an applied and descriptive research. A review of the current literature revealed three key determinants of CUSTOMER EQUITY: (1) VALUE EQUITY, (2) BRAND EQUITY and (3) RELATIONSHIP EQUITY. In order to examine the proposed hypothesis Structural Equation Modeling (SEM) was run using a sample of 384 guests of Parsian hotels.The main data were obtained from a questionnaire. The results demonstrate that VALUE EQUITY and BRAND EQUITY are positively correlated with financial and non-financial performance of Parsian hotels. Also it was found that despite positive relationship between RELATIONSHIP EQUITY and financial performance, this factor is not correlated with non-financial performance.

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APA: Copy

AGHAZADEH, HASHEM, KHANLARI, AMIR, & AKBARPOUR, HALEH. (2016). INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER EQUITY AND THE PERFORMANCE OF PARSIAN INTERNATIONAL HOTELS CORPORATION. JOURNAL OF BUSINESS MANAGEMENT, 7(4 ), 761-782. SID. https://sid.ir/paper/140297/en

Vancouver: Copy

AGHAZADEH HASHEM, KHANLARI AMIR, AKBARPOUR HALEH. INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER EQUITY AND THE PERFORMANCE OF PARSIAN INTERNATIONAL HOTELS CORPORATION. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2016;7(4 ):761-782. Available from: https://sid.ir/paper/140297/en

IEEE: Copy

HASHEM AGHAZADEH, AMIR KHANLARI, and HALEH AKBARPOUR, “INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMER EQUITY AND THE PERFORMANCE OF PARSIAN INTERNATIONAL HOTELS CORPORATION,” JOURNAL OF BUSINESS MANAGEMENT, vol. 7, no. 4 , pp. 761–782, 2016, [Online]. Available: https://sid.ir/paper/140297/en

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