FROM EUROPEAN TOURISTS MOTIVATION TO DESTINATION CHOICE (IRAN AS A CASE)

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MIRZAEI ROOZBEH; NASIRI HAKIME; MIRA SEIED ABOLGHASEM

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Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2016 | Volume:7 | Issue:4 Page(s): 921-940

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Title

FROM EUROPEAN TOURISTS MOTIVATION TO DESTINATION CHOICE (IRAN AS A CASE)

Author(s)

MIRZAEI ROOZBEH | NASIRI HAKIME | MIRA SEIED ABOLGHASEM | Issue Writer Certificate

Keywords

TOURISM MOTIVATIONSQ2

DESTINATION CHOICEQ2

PUSH AND PULL FACTORSQ2

EUROPEAN TOURISTSQ2

IRANQ2

Abstract

There is a relationship between tourism motivation and DESTINATION CHOICE, acquiring knowledge about this is so important in predicting the future patterns of tourists’ behaviour. The main purpose of this study is to analyse the motivational factors influencing EUROPEAN TOURISTS’decision making process to choose IRAN. A sample of 404 tourists were studied, the data were analysed using factor analysis. The mentioned factors were categorized in four pull factors groups named “Attractiveness of safety and peace of mind”, “Attractiveness of marketing”, “Attractiveness of seeking diversity”, and “Attractiveness of culture and history of the destination”. The results show acquiring knowledge and learning about history and cultural heritage is a notable motivational factor, also tourists are persuaded to travel to IRAN for feeling safe and secure and relying on their friends’recommendations. Using social media professionally for providing tourism information about IRAN and trying to give actual positive image of IRAN will lead more EUROPEAN TOURISTS to choose IRAN. So, it is necessary to regard three main dimensions of tourism destinations such as improving international political relationships, conserving cultural and natural resources and offering tourism services and facilities.

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APA: Copy

MIRZAEI, ROOZBEH, NASIRI, HAKIME, & MIRA, SEIED ABOLGHASEM. (2016). FROM EUROPEAN TOURISTS MOTIVATION TO DESTINATION CHOICE (IRAN AS A CASE). JOURNAL OF BUSINESS MANAGEMENT, 7(4 ), 921-940. SID. https://sid.ir/paper/140299/en

Vancouver: Copy

MIRZAEI ROOZBEH, NASIRI HAKIME, MIRA SEIED ABOLGHASEM. FROM EUROPEAN TOURISTS MOTIVATION TO DESTINATION CHOICE (IRAN AS A CASE). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2016;7(4 ):921-940. Available from: https://sid.ir/paper/140299/en

IEEE: Copy

ROOZBEH MIRZAEI, HAKIME NASIRI, and SEIED ABOLGHASEM MIRA, “FROM EUROPEAN TOURISTS MOTIVATION TO DESTINATION CHOICE (IRAN AS A CASE),” JOURNAL OF BUSINESS MANAGEMENT, vol. 7, no. 4 , pp. 921–940, 2016, [Online]. Available: https://sid.ir/paper/140299/en

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