STUDYING THE INTERVENING ROLE OF SOCIAL CAPITAL IN THE EFFECT ON CORPORATE SOCIAL MEDIA ON QUALITY OF KNOWLEDGE AND INNOVATIONAL PERFORMANCE

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ASGARI NASER; JAHANI BEHNAM

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Journal: JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT Year:2017 | Volume:8 | Issue:4 Page(s): 751-770

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Title

STUDYING THE INTERVENING ROLE OF SOCIAL CAPITAL IN THE EFFECT ON CORPORATE SOCIAL MEDIA ON QUALITY OF KNOWLEDGE AND INNOVATIONAL PERFORMANCE

Author(s)

ASGARI NASER | JAHANI BEHNAM | Issue Writer Certificate

Keywords

ASSIMILATION OF SOCIAL MEDIAQ1

INNOVATIVE PERFORMANCEQ2

KNOWLEDGE MANAGEMENTQ1

ORGANIZATIONAL KNOWLEDGE QUALITYQ1

SOCIAL CAPITALQ1

Abstract

Today service organizations operate in highly dynamic and competitive environment where improving performance depends on effective utilization of intangible assets. Accordingly, this study investigated the intervening role of SOCIAL CAPITAL in the effect of social media assimilation on the quality of organizational knowledge and innovational performance. This study has been done in a sample of 280 employees of Saderat bank branches in Mazandaran province. The present study was an applied and descriptive research. The structural equation modeling through SPSS22 and Warp PLS software were used for date analyzing. The results showed that ASSIMILATION OF SOCIAL MEDIA had a positive and significant impact on quality of organizational knowledge and innovational performance. SOCIAL CAPITAL has a significant intervening role in these relations. Furthermore, improving the quality of organizational knowledge can promote innovational performance

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APA: Copy

ASGARI, NASER, & JAHANI, BEHNAM. (2017). STUDYING THE INTERVENING ROLE OF SOCIAL CAPITAL IN THE EFFECT ON CORPORATE SOCIAL MEDIA ON QUALITY OF KNOWLEDGE AND INNOVATIONAL PERFORMANCE. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, 8(4 ), 751-770. SID. https://sid.ir/paper/140335/en

Vancouver: Copy

ASGARI NASER, JAHANI BEHNAM. STUDYING THE INTERVENING ROLE OF SOCIAL CAPITAL IN THE EFFECT ON CORPORATE SOCIAL MEDIA ON QUALITY OF KNOWLEDGE AND INNOVATIONAL PERFORMANCE. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT[Internet]. 2017;8(4 ):751-770. Available from: https://sid.ir/paper/140335/en

IEEE: Copy

NASER ASGARI, and BEHNAM JAHANI, “STUDYING THE INTERVENING ROLE OF SOCIAL CAPITAL IN THE EFFECT ON CORPORATE SOCIAL MEDIA ON QUALITY OF KNOWLEDGE AND INNOVATIONAL PERFORMANCE,” JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, vol. 8, no. 4 , pp. 751–770, 2017, [Online]. Available: https://sid.ir/paper/140335/en

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