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Information Journal Paper

Title

Explaining the Moderating Role of Islamic Lifestyle in the Relationship between General Self-Awareness and Materialism and Obsessive Shopping of Students

Pages

  113-128

Abstract

 Background and Objective: Despite the abundance of obsessive purchases among the young generation, this abnormality has received less attention, and the culture that supports consumerism benefits from this type of patients becoming more affected. The purpose of this research is to investigate the effect of Public self-consciousness and materialism on Obsessive Shopping by explaining the moderating role of Islamic lifestyle.Methods and Materials: This is an applied descriptive research with statistical population including 384 students from Semnan University, assessed by Obsessive Shopping, materialism and Public consciousness. In order to assess validity of the research questionnaire, confirming factor analysis and for designating reliability of the said research, Cronbach’s Alpha has been used respectively. To study the research hypotheses, structural equations modeling was practiced.Results: Results revealed that there was a positive and significant correlation between Public consciousness and materialism and materialism has positive and significant influence over Obsessive Shopping. Also, the Islamic lifestyle has played its role well as a moderator and can reduce the effect of variables affecting Obsessive Shopping.Conclusion: Therefore, it is suggested that in order to prevent the spread of Obsessive Shopping among young people and especially students, the promotion and education of Islamic lifestyle should be included in educational and skill headings.

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