THE ROLE OF KNOWLEDGE MANAGEMENT ON IMPROVEMENT OF MARKETING ACTIVITIES CASE STUDY OF ACTIVE COMPANY IN MEDICAL EQUIPMENT

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AKHAVAN PEYMAN; DEHGHANI MARYAM

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Journal: Roshd-e-Fanavari Year:2014 | Volume:11 | Issue:41 Page(s): 27-33

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Title

THE ROLE OF KNOWLEDGE MANAGEMENT ON IMPROVEMENT OF MARKETING ACTIVITIES CASE STUDY OF ACTIVE COMPANY IN MEDICAL EQUIPMENT

Author(s)

AKHAVAN PEYMAN | DEHGHANI MARYAM | Issue Writer Certificate

Keywords

KNOWLEDGEQ3

MARKETINGQ2

CUSTOMERQ2

KNOWLEDGE MANAGEMENTQ3

MARKETING KNOWLEDGEQ2

Abstract

Nowadays, KNOWLEDGE is considered as a competitive key factor in global economy. MARKETING departments in each organization are the most important consumers of KNOWLEDGE and generally, many effective insights in MARKETING are hidden in the characteristics of CUSTOMERs and their purchasing patterns. Therefore, development of KNOWLEDGE management systems in businesses can improve decision making, enhance creativity, help compatibility with changes and cause the competitive advantage for businesses and MARKETING strategies. In this paper, using descriptive-survey method and questionnaire, applications of KNOWLEDGE management in factors of MARKETING in Medical Equipment Company is considered. Evaluation is carried out through a random sampling. The quantity of the sample was determined by Kokaran formulation containing 98 individuals. Variables were normal according to kolmogorov- smirnov test. Therefore, community average test (t student) was used for data analysis. The result showed KNOWLEDGE management has significant influence on most of factors in MARKETING. Therefore, due to increasing KNOWLEDGE in organizations; managers should implement KNOWLEDGE management in organization especially in MARKETING. But, there isn’t any relationship between KNOWLEDGE management and pricing policy improved, market offering standardized, common product development and common strategy of business expansion.

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APA: Copy

AKHAVAN, PEYMAN, & DEHGHANI, MARYAM. (2014). THE ROLE OF KNOWLEDGE MANAGEMENT ON IMPROVEMENT OF MARKETING ACTIVITIES CASE STUDY OF ACTIVE COMPANY IN MEDICAL EQUIPMENT. ROSHD-E-FANAVARI, 11(41), 27-33. SID. https://sid.ir/paper/145115/en

Vancouver: Copy

AKHAVAN PEYMAN, DEHGHANI MARYAM. THE ROLE OF KNOWLEDGE MANAGEMENT ON IMPROVEMENT OF MARKETING ACTIVITIES CASE STUDY OF ACTIVE COMPANY IN MEDICAL EQUIPMENT. ROSHD-E-FANAVARI[Internet]. 2014;11(41):27-33. Available from: https://sid.ir/paper/145115/en

IEEE: Copy

PEYMAN AKHAVAN, and MARYAM DEHGHANI, “THE ROLE OF KNOWLEDGE MANAGEMENT ON IMPROVEMENT OF MARKETING ACTIVITIES CASE STUDY OF ACTIVE COMPANY IN MEDICAL EQUIPMENT,” ROSHD-E-FANAVARI, vol. 11, no. 41, pp. 27–33, 2014, [Online]. Available: https://sid.ir/paper/145115/en

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