STRUCTURING THE RELATIONS AMONG MARKETING LEARNING ORIENTATION, KNOWLEDGE MANAGEMENT, MARKETING DATA MINING & KNOWLEDGE-BASED MARKETING

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SHEIKHESMAEILI SAMAN; AEINI TAYEBEH

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Journal: Year:2014 | Volume:9 | Issue:SPECIAL ISSUE ON KNOWLEDGE MANAGEMENT Page(s): 121-134

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Title

STRUCTURING THE RELATIONS AMONG MARKETING LEARNING ORIENTATION, KNOWLEDGE MANAGEMENT, MARKETING DATA MINING & KNOWLEDGE-BASED MARKETING

Author(s)

SHEIKHESMAEILI SAMAN | AEINI TAYEBEH | Issue Writer Certificate

Keywords

MARKETING LEARNING ORIENTATIONQ2

KNOWLEDGE MANAGEMENTQ2

MARKETING DATA MINING & KNOWLEDGE-BASED MARKETINGQ2

Abstract

The main purpose of this study is to build a model for structural relations of Knowledge-Based Marketing concept with regard to the MARKETING LEARNING ORIENTATION within corporate business & mediating role of KNOWLEDGE MANAGEMENT & Marketing Data Mining. Therefore, Pegah Company Limited in diary industry has been selected as studied case & data collection. According to the methodology, the study is a descriptive- survey research & based on exploratory survey methods. The required data has been collected through questionnaires based on factor analysis. In scale development, the literature & models of various studies has been considered, & then questions & factors has been set, validated, verified & distributed. Validity of considered factors has been approved by the experts & constructs validity as well as factor analysis & KMO indicator. Reliability is also measures & approved by Cronbach alpha.By using statistical software, the proposed model has been approved by the findings of research. This means that the variables have been good explanatory MARKETING LEARNING ORIENTATION, Knowledge-Based Marketing, KNOWLEDGE MANAGEMENT & Marketing Data Mining & hypothesized relationships in the model have been significantly confirmed. Other results represent the rating dimensions, proposed indicators, & fitness of the model in the studied case.

Cites

THE ROLE OF ADVERTISEMENT IN ATTRACTING TOURISTS AND MARKETING, A CASE OF ARDABIL PROVINCE

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APA: Copy

SHEIKHESMAEILI, SAMAN, & AEINI, TAYEBEH. (2014). STRUCTURING THE RELATIONS AMONG MARKETING LEARNING ORIENTATION, KNOWLEDGE MANAGEMENT, MARKETING DATA MINING & KNOWLEDGE-BASED MARKETING. JOURNAL OF INDUSTRIAL MANAGEMENT, 9(SPECIAL ISSUE ON KNOWLEDGE MANAGEMENT), 121-134. SID. https://sid.ir/paper/171204/en

Vancouver: Copy

SHEIKHESMAEILI SAMAN, AEINI TAYEBEH. STRUCTURING THE RELATIONS AMONG MARKETING LEARNING ORIENTATION, KNOWLEDGE MANAGEMENT, MARKETING DATA MINING & KNOWLEDGE-BASED MARKETING. JOURNAL OF INDUSTRIAL MANAGEMENT[Internet]. 2014;9(SPECIAL ISSUE ON KNOWLEDGE MANAGEMENT):121-134. Available from: https://sid.ir/paper/171204/en

IEEE: Copy

SAMAN SHEIKHESMAEILI, and TAYEBEH AEINI, “STRUCTURING THE RELATIONS AMONG MARKETING LEARNING ORIENTATION, KNOWLEDGE MANAGEMENT, MARKETING DATA MINING & KNOWLEDGE-BASED MARKETING,” JOURNAL OF INDUSTRIAL MANAGEMENT, vol. 9, no. SPECIAL ISSUE ON KNOWLEDGE MANAGEMENT, pp. 121–134, 2014, [Online]. Available: https://sid.ir/paper/171204/en

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