RIO CAR POSITION MEASUREMENT IN THE CUSTOMER MIND AND ITS COMPARISON TO OTHER IRAN KHODRO CAR PRODUCTS

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FARAJI MORTEZA; ABBASI RAHELEH

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Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2011 | Volume:8 | Issue:22 Page(s): 1-13

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Title

RIO CAR POSITION MEASUREMENT IN THE CUSTOMER MIND AND ITS COMPARISON TO OTHER IRAN KHODRO CAR PRODUCTS

Author(s)

FARAJI MORTEZA | ABBASI RAHELEH | Issue Writer Certificate

Keywords

MEASUREMENTQ2

POSITION DETECTIONQ2

CUSTOMERQ2

Abstract

A supplied product Success in specific target market, depends on what location and position it allocates in that market. Position of the product represents the attitude of consumers about important features product. Consumers minds is involved in a set of these attitudes and thought, therefore, to facilitate the purchase process, consumers classify most products features in their minds and allocate a position for each.This research study the Rio car position in the CUSTOMER mind, and its comparison to other similar products. The research method is descriptive survey, and concerning the objective is an applied one.This research, relying on fundamental marketing science, determine how to position the product as well as the comparison between multi-product method of statistical analysis of variance with repeated measures (within groups - the team), one-way ANOVA analysis diagnostic (point analysis) done. The population of this study was 384 clients, 384 questionnaires sent 342 questionnaires have been collected. Research findings confirmed all hypotheses and the ranking order of the cars was from the CUSTOMER view was: 206 in the first Rio was the second 190 the third, 405 in fourth place, and Samand was in fifth place.

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APA: Copy

FARAJI, MORTEZA, & ABBASI, RAHELEH. (2011). RIO CAR POSITION MEASUREMENT IN THE CUSTOMER MIND AND ITS COMPARISON TO OTHER IRAN KHODRO CAR PRODUCTS. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 8(22), 1-13. SID. https://sid.ir/paper/151334/en

Vancouver: Copy

FARAJI MORTEZA, ABBASI RAHELEH. RIO CAR POSITION MEASUREMENT IN THE CUSTOMER MIND AND ITS COMPARISON TO OTHER IRAN KHODRO CAR PRODUCTS. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2011;8(22):1-13. Available from: https://sid.ir/paper/151334/en

IEEE: Copy

MORTEZA FARAJI, and RAHELEH ABBASI, “RIO CAR POSITION MEASUREMENT IN THE CUSTOMER MIND AND ITS COMPARISON TO OTHER IRAN KHODRO CAR PRODUCTS,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 8, no. 22, pp. 1–13, 2011, [Online]. Available: https://sid.ir/paper/151334/en

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