CAR CHOICES DETERMINANTS IN IRANIAN FAMILIES

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MOMENI H.A.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2012 | Volume:9 | Issue:27 Page(s): 107-121

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Information Journal Paper

Title

CAR CHOICES DETERMINANTS IN IRANIAN FAMILIES

Author(s)

MOMENI H.A. | Issue Writer Certificate

Keywords

CAR CHOICEQ2

FAMILY CAR NUMBERS (FCN)Q2

FAMILY CAR TYPE (FCT)Q2

FAMILY CAR SIZE (FCS)Q2

FAMILY CAR BRAND (FCB)Q2

DISCRETE CHOICE MODELQ2

Abstract

CAR CHOICE process in families consists of four critical decisions including the number, type, size and brand origin of the car preferred. It is expected the market planners to have a deep perception of this process. The purpose of this study is to develop a disaggregated model for the first time in Iran as a developing country to explore the relationship of family CAR CHOICE and specific factors defined as Consumer Critical Expectations, Car Critical Characteristics, Sales Methods, preferred Brand as well as typical demographic variables like the age, kind and income. According to survey of the new car buyers in Tehran during 2007-2008, Multinomial and Hierarchical Logit models are developed. In addition, segmenting the effect of the decision makers or buyers on the behaviors selected will be studied and finally, a parameterized model of choice behavior represented, based on the initial conceptual model. The results will bring a new insight into the car manufacturers as well as the market planners to understand better the target and develop suitable marketing mix strategies.

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APA: Copy

MOMENI, H.A.. (2012). CAR CHOICES DETERMINANTS IN IRANIAN FAMILIES. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 9(27), 107-121. SID. https://sid.ir/paper/151400/en

Vancouver: Copy

MOMENI H.A.. CAR CHOICES DETERMINANTS IN IRANIAN FAMILIES. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2012;9(27):107-121. Available from: https://sid.ir/paper/151400/en

IEEE: Copy

H.A. MOMENI, “CAR CHOICES DETERMINANTS IN IRANIAN FAMILIES,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 9, no. 27, pp. 107–121, 2012, [Online]. Available: https://sid.ir/paper/151400/en

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