THE ROLE OF INTERNATIONAL SPORTING GOODS AND EQUIPMENT FAIR IN DEVELOPING SPORT MARKET WITH AN
EMPHASIS ON MARKETING MIX (5PS)

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KESHKAR SARA; HONARI HABIB; FARAJI REZA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: Sport Management Journal Year:2015 | Volume:7 | Issue:2 Page(s): 221-235

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Information Journal Paper

Title

THE ROLE OF INTERNATIONAL SPORTING GOODS AND EQUIPMENT FAIR IN DEVELOPING SPORT MARKET WITH AN EMPHASIS ON MARKETING MIX (5PS)

Author(s)

KESHKAR SARA | HONARI HABIB | FARAJI REZA | Issue Writer Certificate

Keywords

EQUIPMENTQ2

FAIRQ2

MARKETINGQ2

MIXQ2

SPORTQ2

Abstract

The aim of this study was to investigate the role of international SPORTing goods FAIR in developing SPORT market regarding MARKETING MIX (5ps). The study used a descriptive and field method and was conducted as a survey.The statistical population included all SPORTing EQUIPMENT and goods producers who participated in the international FAIR (N=72 companies) and the sample equaled the population. A questionnaire was prepared by the researchers with an emphasis on theoretical basis and similar researches and the validity and reliability of the questionnaire were approved. Descriptive and inferential statistics such as Pearson and Kendall correlation coefficients were used. Results showed that participating in FAIR develops the SPORT goods market. Proper employment of MARKETING MIX of price, location, product and promotion increases selling and domestic and foreign contracts. But, the MARKETING MIX of public relations and proper information did not play a role.

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APA: Copy

KESHKAR, SARA, HONARI, HABIB, & FARAJI, REZA. (2015). THE ROLE OF INTERNATIONAL SPORTING GOODS AND EQUIPMENT FAIR IN DEVELOPING SPORT MARKET WITH AN EMPHASIS ON MARKETING MIX (5PS). SPORT MANAGEMENT (HARAKAT), 7(2), 221-235. SID. https://sid.ir/paper/159383/en

Vancouver: Copy

KESHKAR SARA, HONARI HABIB, FARAJI REZA. THE ROLE OF INTERNATIONAL SPORTING GOODS AND EQUIPMENT FAIR IN DEVELOPING SPORT MARKET WITH AN EMPHASIS ON MARKETING MIX (5PS). SPORT MANAGEMENT (HARAKAT)[Internet]. 2015;7(2):221-235. Available from: https://sid.ir/paper/159383/en

IEEE: Copy

SARA KESHKAR, HABIB HONARI, and REZA FARAJI, “THE ROLE OF INTERNATIONAL SPORTING GOODS AND EQUIPMENT FAIR IN DEVELOPING SPORT MARKET WITH AN EMPHASIS ON MARKETING MIX (5PS),” SPORT MANAGEMENT (HARAKAT), vol. 7, no. 2, pp. 221–235, 2015, [Online]. Available: https://sid.ir/paper/159383/en

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