مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Information Journal Paper

Title

EVALUATION OF THE STRATEGIES OF MARKET ASSIGNMENT AS THE TARGET TO WIN ELECTION CHALLENGES BY POLITICAL ORGANIZATIONS AND PARTIES

Pages

  169-188

Abstract

 This is a study with interdisciplinary approach on both marketing and political fields. In this regard, research independent variables have been extracted from target oriented market assignment, including unified, centralized, distinctive and ordinary strategies.The dependent variable is to win the ELECTION CHALLENGES by POLITICAL PARTIES AND ORGANIZATIONS which has also been fully extracted from political field. Research approach is quantitative and in respect to its applicability has been composed of both descriptive and explorative methods with interview and questionnaire techniques. Political elites of the country has been regarded as the statistical population which 69 persons among them have bee selected by sampling method. Also, regression method and pierson corelation test have been used to analyse the data.The research results showed that people pay more attention to ordinary and disdict strategies and POLITICAL PARTIES AND ORGANIZATIONS can guarantee their success in election through these two strategies.

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