PROVIDED THE POSITIVE ROLE MODEL FOR ASSESSING THE FACTORS AFFECTING ORAL ADVERTISEMENT IN MANAGEMENT OF OF MUNICIPAL BUSINESSES (CASE STUDY: CITY OF BOROUJERD THE ANSAR BANK)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HASSAN FORRATE; JOUKAR ALI AKBAR; BANIJAMALI FATEMEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: GEOGRAPHICAL JOURNAL OF CHASHMANDAZ-E-ZAGROS Year:2014 | Volume:6 | Issue:19 Page(s): 143-160

Download Full-Text

Persian Verion

View:

1,565

Download:

Cites:

Information Journal Paper

Title

PROVIDED THE POSITIVE ROLE MODEL FOR ASSESSING THE FACTORS AFFECTING ORAL ADVERTISEMENT IN MANAGEMENT OF OF MUNICIPAL BUSINESSES (CASE STUDY: CITY OF BOROUJERD THE ANSAR BANK)

Author(s)

HASSAN FORRATE | JOUKAR ALI AKBAR | BANIJAMALI FATEMEH | Issue Writer Certificate

Keywords

THE POSITIVE THE ORAL ADVERTISEMENTQ2

RELATIONSHIP QUALITYQ2

OF CUSTOMER SATISFACTIONQ1

CUSTOMER EXPECTATIONSQ2

THE PERCEIVED VALUE OFQ1

RELATIONSHIP MARKETINGLOYALTYQ1

OF PERCEIVED QUALITYQ1

ORGANIZATIONS FILESQ1

Abstract

Cities survival depends on how the businesses operate and Administration Bookmark this the business. Banks and and private businesses are of the most important. Interpreting the role of advertisement in service organizations, especially banks and and the crucial factors in the development and growth of the pillars of the economic cycle This study has tried to to provide a the positive role model to assess the factors affecting the Interpreting advertisement in of municipal management of businesses The purpose of the present article, in terms of functional and descriptive-correlation. In order to achieving the objectives of the study population in the city Borojerd all to bank customers is the Ansar. In preparing the data through field research using questionnaires and continued data Data analysis, structural equation modeling using LISREL software is is used The results of this study show Dhdrzaytmndy customer is the most influential factor, as well as the factors related to quality, CUSTOMER EXPECTATIONS, organizations image, OF PERCEIVED QUALITY, relationship marketing, perceived value, loyalty is proof the positive the oral Ads.

Cites

No record.

References

No record.

Cite

APA: Copy

HASSAN, FORRATE, JOUKAR, ALI AKBAR, & BANIJAMALI, FATEMEH. (2014). PROVIDED THE POSITIVE ROLE MODEL FOR ASSESSING THE FACTORS AFFECTING ORAL ADVERTISEMENT IN MANAGEMENT OF OF MUNICIPAL BUSINESSES (CASE STUDY: CITY OF BOROUJERD THE ANSAR BANK). GEOGRAPHICAL JOURNAL OF CHASHMANDAZ-E-ZAGROS, 6(19), 143-160. SID. https://sid.ir/paper/175749/en

Vancouver: Copy

HASSAN FORRATE, JOUKAR ALI AKBAR, BANIJAMALI FATEMEH. PROVIDED THE POSITIVE ROLE MODEL FOR ASSESSING THE FACTORS AFFECTING ORAL ADVERTISEMENT IN MANAGEMENT OF OF MUNICIPAL BUSINESSES (CASE STUDY: CITY OF BOROUJERD THE ANSAR BANK). GEOGRAPHICAL JOURNAL OF CHASHMANDAZ-E-ZAGROS[Internet]. 2014;6(19):143-160. Available from: https://sid.ir/paper/175749/en

IEEE: Copy

FORRATE HASSAN, ALI AKBAR JOUKAR, and FATEMEH BANIJAMALI, “PROVIDED THE POSITIVE ROLE MODEL FOR ASSESSING THE FACTORS AFFECTING ORAL ADVERTISEMENT IN MANAGEMENT OF OF MUNICIPAL BUSINESSES (CASE STUDY: CITY OF BOROUJERD THE ANSAR BANK),” GEOGRAPHICAL JOURNAL OF CHASHMANDAZ-E-ZAGROS, vol. 6, no. 19, pp. 143–160, 2014, [Online]. Available: https://sid.ir/paper/175749/en

Related Journal Papers