The Analysis of Behavioral Habits of Travel Choice Mode in Tabriz Metropolis Transportation

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POURMOHAMMADI MOHAMMAD REZA; GHORBANI RASOUL; ABDULLAHI MEHDI

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Journal: JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE) Year:2019 | Volume:13 | Issue:4 (45) Page(s): 805-820

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Title

The Analysis of Behavioral Habits of Travel Choice Mode in Tabriz Metropolis Transportation

Author(s)

POURMOHAMMADI MOHAMMAD REZA | GHORBANI RASOUL | ABDULLAHI MEHDI | Issue Writer Certificate

Keywords

Travel Choice HabitsQ1

Cluster ClassificationQ1

Multivariate AnalysisQ2

Tabriz MetropolisQ1

Abstract

EXTENDED ABSTRACT Introduction Different groups of travelers have different requirements that must be always conformed through specific policies. Habits are a key factor in normative selection and are considered an objective challenge against the transportation plan that will lead to change behavior and create a more sustainable mobility. To adapt planned behavior with permanent behavior is so important. Alternative strategic planning models which are based-on behavior include logical foundation and mostly are in contrast with the behavioral-habitual relationships. However, targeted behavioral models based on the Ajzen’ s Theory related to planned behaviour are widely applied to the studies of travel and transport planning. Evidences suggest that strong travel mode habits adjust and even prevent the effect of Intentional inclinations to change the behavior. Similarly, the normative models are used to explain desirable social behaviors like Schwartz’ s Norm-Activation Model which includes habit in most samples. It seems that habits adjust the effect of moral obligation for enviromental behaviors; therefore they limit the impact of normative instruments. The aim of the article is to identify all kinds of travellers in terms of different travel behavioral habits. The Case study of the research has been conducted on the travellers of Tabriz Metropolis and used the frequency of travel modes on weekdays as segmentation variables. Also, the quantitative methods have been used in the form of statistical analysis (multivariate) of traffic data in the traffic areas of Tabriz Metropolis. Methodology According to th aim, the current research was correlational and regarding the method was descriptive, analytical and survey. The samples were estimated using Cochran formula. The number and size of the studied samples was equal to 1066 and for more confidence, the final number of statistical samples increased to 1100. The sampling method of Statistical Society was as random and one-step cluster sampling. The research was conducted in 166 traffic area of Tabriz in which the sample number for each traffic area was determined through weighting method proportionate to importance and traffic congestion of that area. According to frequency of travel modes, clustering methods was used to classify travellers, so that groups of travellers with similar habits in travel mode have been identified. Multivariate Analysis of variance (MANOVA) was applied to evaluate Between-group differences in terms of behaviour and classification results Validation. Results and Discussion The main pattern in public transport of Tabriz is using the bus and taxi along with walking. Generally, using information in all groups is low. Therefore, it indicates that normative options can be created automatically. Studies background concerning the same Metropolis (Shiraz, Rasht) shows that all these variables are related to behavior (Hosseini, Bahrami &Qaderi Motlagh, 2014; Abbasi & Hajipour, 2015). The results of bivariate analysis of these variables indicate that all variables are significantly related to adopted patterns with significance level less than 0. 00. So, it suggests that all behavioural patterns have unique social Specifications and include various people and travellers. Meanwhile, a significant gender difference is remarkable. Women share relatively high level in using public transport while men often use private vehicles. Income is associated with the age and adults gain more income. So, Monthly income indicates the travel modes used as a result of transport costs. The results show that the car users group belongs to the highest income range. Moreover, the minimum income threshold for car users is between 20-40 million rials per month. While, the portion of gender in using transport isn't considerable but income threshold in using a car is important. On the contrary, it seems that income is not a barrier to the use of motorcycle. Car has a high portion especially for the residents of small towns and cities through analyzing the variables among the inhabitants of the suburbs. On the contrary, the residents of Tabriz Metropolis are more inclined to use public transport. Conclusion Concerning transportation planning, users with the ability to change the travel mode and public transport users are substantial clusters. They show different behaviours and features. Therefore, this idea is confirmed that different patterns of travel mode may be directed towards various methods for effective transport plans. Based on the results of this research in Tabriz transportation planning, adopting the following policies should be considered according to Environmental requirements.-Justified further investment in public transport can be explained beyond travel demand through analysis of behavioral habits.-To codify a framework for continuous monitoring of changes in behavioural habits, Frequency of travel and the costs of private and public transport users in urban transportation planning are considered strategic necessities.-To conduct applied research based on multi-dimensional models in order to adapting the operational planning of urban transportation to the realities of behaviour in economic, socio-cultural and demographic dimensions to change technological approach and Current technology would certainly be helpful.

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APA: Copy

POURMOHAMMADI, MOHAMMAD REZA, GHORBANI, RASOUL, & ABDULLAHI, MEHDI. (2019). The Analysis of Behavioral Habits of Travel Choice Mode in Tabriz Metropolis Transportation. JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE), 13(4 (45) ), 805-820. SID. https://sid.ir/paper/176077/en

Vancouver: Copy

POURMOHAMMADI MOHAMMAD REZA, GHORBANI RASOUL, ABDULLAHI MEHDI. The Analysis of Behavioral Habits of Travel Choice Mode in Tabriz Metropolis Transportation. JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE)[Internet]. 2019;13(4 (45) ):805-820. Available from: https://sid.ir/paper/176077/en

IEEE: Copy

MOHAMMAD REZA POURMOHAMMADI, RASOUL GHORBANI, and MEHDI ABDULLAHI, “The Analysis of Behavioral Habits of Travel Choice Mode in Tabriz Metropolis Transportation,” JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE), vol. 13, no. 4 (45) , pp. 805–820, 2019, [Online]. Available: https://sid.ir/paper/176077/en

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