Rural Costal Tourism Development Strategies in Guilan Province

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RAMEZANNEZHAD YASER; ROKNODDIN EFTEKHARI ABDOLREZA

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Journal: JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE) Year:2019 | Volume:14 | Issue:1 (46) Page(s): 19-34

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Title

Rural Costal Tourism Development Strategies in Guilan Province

Author(s)

RAMEZANNEZHAD YASER | ROKNODDIN EFTEKHARI ABDOLREZA | Issue Writer Certificate

Keywords

Coastal tourismQ1

VillageQ2

strategyQ2

SWOTQ2

GuilanQ2

Abstract

EXTENDED ABSTRACT Introduction In Rural development strategies should be considering to diversify the rural economy, efficiency through providing a variety of economic activities. Therefore, today in developed countries, rural tourism is considered as one of the strategies for overcoming the problems in many rural areas, and one of the strategic factors in development, because the evidence shows, tourism activity is 5 percent of the world's economic activities. Domestic and international tourism is known as a growing activity, and much of it is concentrated on the coast and coastal systems are important for the tourism sector. Guilan province has about 300 kilometers beautiful coast with dense forests, countryside pleasing, wetlands, waterfalls and a variety of handicrafts, annually receives millions of tourists. Now at 280 kilometers from Caspian coasts in Guilan created 47 Coastal tourism destinations that cover 65 of these coasts. More than 16 years have passed since the creation of tourism destinations on the coast of Caspian Sea, but didn’ t have a good development. These destinations have numerous problems including financial difficulties, lack of infrastructure and facilities and recreational services, environmental problems and etc. Regional tourism development strategy is formulating based on the study of supply and demand with the aim of improving existing products, identifying opportunities for market development and long-term priorities is to develop the tourism sector in the region. Tourism strategy is as a framework for decision-making, guidance for future tourism development. In the formulation of tourism development strategy are determined strengths and weaknesses tourism product, micro and macro objectives (to meet strengths and weaknesses to achieve optimal results) and the action plan (to achieve objectives) (Salehi and Hsanpor, 2012: 24). For the above, this question is asked that what strategies are needs. In this regard, the aim of this research is formulating of rural costal tourism’ s strategies in Guilan province. Methodology SWOT analysis summarizes the major internal and external factors of organization. These factors are known as affecting strategic factors the future of the organization (Kangas et al, 2003: 352). Internal and external environment includes all the variables within and outside the organization. These forces may be a potential driver for organizational success, or may be a potential limitation to the performance and success of their organization. Analysis process includes the following steps: The first step: identifying the internal and external factors: internal factors related to the internal environment, which are include strengths and weaknesses. External factors are Include opportunities and threats that have affected the development process and attracting tourists. The second step: the weights internal and external factors: after identifying the internal and external factors and classify them in terms of strengths and weaknesses and the opportunities and threats, the importance of each one of them must be specified. The third step: the creation of internal and external factors evaluation matrix. Step Four: designing of Model Analysis SWOT. Results and Discussion Strategies based on the final score attractions were ranked as follows: assignment of Coastal tourism Affairs (Coastal tourism destinations) to tourism organizations in order to effective and efficient planning, management and marketing (4. 102), The holding of workshops and training courses to build expertise and capabilities in human resource of organizations and local communities with a score (4. 079), the allocation of financing and facilitate the process of obtaining a license to create a Coastal tourism-related jobs by local communities (3. 989), encouraging and supporting the private sector investors to create and the development of appropriate facilities in the Coastal tourism destinations (3. 963), and encourage and support the creation of NGOs in order to education and promote environmental culture in order to preserve of environment of the Village and coast (3. 636). Conclusion Whit according to that the planning and management of Coastal tourism development is specialized, It’ s necessary to assignment of Coastal tourism Affairs (Coastal tourism destinations) to tourism organization for efficiently and effectively of planning, management and marketing. Managers and experts from organizations responsible for Coastal tourism knowledge and expertise have little contact with tourists. Low level of knowledge related to tourism led to inappropriate planning and management. Therefore, organizations need to improve and increase knowledge of managers and experts in different ways such as formal education, informal, vocational training, meetings and seminars, technical meetings, workshops. The success of a tourism destination depends on the level of physical development that affect in attracting tourists. The facilities and services needed by tourists are the most important factors in increasing the number of tourists at the destination. The level of physical development of destinations is low. Coastal tourism’ s authorities should provide a variety of physical requirements. Due to lack of funding the public sector, one of the strategies for securing financial resources for investment is the private sector investment. Despite the financial problems in government agencies, the private sector is essential to the objectives entrusted to the private sector to improve infrastructure and facilities in the recreational-leisure purposes invest. To facilitate the process of private sector investment, communication capacity-building and collaboration plays an important role between organizations and the private sector. Gilan province is one of the most mass tourism destinations and every year millions of tourists into the province. Guilan because of being tourists is faced with environmental problems that has been made pollution and environmental degradation that needs actions to reduce of these problems. In this regard, appropriate strategy is capacity building in the local communities and mobilization of citizens through environmental NGOs and Must increase the number of NGOs in this field in the province. In this context, governments have an important role, through providing a legal framework for establish and activities of these organizations.

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APA: Copy

RAMEZANNEZHAD, YASER, & ROKNODDIN EFTEKHARI, ABDOLREZA. (2019). Rural Costal Tourism Development Strategies in Guilan Province. JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE), 14(1 (46) ), 19-34. SID. https://sid.ir/paper/176104/en

Vancouver: Copy

RAMEZANNEZHAD YASER, ROKNODDIN EFTEKHARI ABDOLREZA. Rural Costal Tourism Development Strategies in Guilan Province. JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE)[Internet]. 2019;14(1 (46) ):19-34. Available from: https://sid.ir/paper/176104/en

IEEE: Copy

YASER RAMEZANNEZHAD, and ABDOLREZA ROKNODDIN EFTEKHARI, “Rural Costal Tourism Development Strategies in Guilan Province,” JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE), vol. 14, no. 1 (46) , pp. 19–34, 2019, [Online]. Available: https://sid.ir/paper/176104/en

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