Identifying the Difficulties of Horticultural Product Distribution Channels (Case study: The Central Fruit and Vegetable Organization of Tehran Province)

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AKBARI MORTEZA; Asadpour Mohammadreza; KARIMIAN RAVANDI MOHAMMAD; Hosseini Koupaei Shahab al din

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Journal: JOURNAL OF RURAL RESEARCH Year:2019 | Volume:10 | Issue:3 Page(s): 408-423

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Title

Identifying the Difficulties of Horticultural Product Distribution Channels (Case study: The Central Fruit and Vegetable Organization of Tehran Province)

Author(s)

AKBARI MORTEZA | Asadpour Mohammadreza | KARIMIAN RAVANDI MOHAMMAD | Hosseini Koupaei Shahab al din | Issue Writer Certificate

Keywords

Distribution channelQ1

Agricultural productsQ1

Fruit and vegetable fieldsQ1

MediationQ1

Abstract

The challenges and disadvantages of Distribution channels diminish the effectiveness and efficiency of Distribution channels, which affects the profits for distributors, manufacturers, and reduces customer satisfaction. Therefore, the purpose of this study is to investigate the problems of the distribution and marketing of these products. This study was conducted using a qualitative research method and a semistructured interview to analyze the main research problems. It is a case study, and its statistical population consists of the managers of the Organization of Fruit and vegetable fields and several managers of transportation and horticultural products distribution companies in Tehran. The sample consists of 18 managers, selected using the snowballing method. Data was collected via a semi-structured interview. The results showed the problems of distribution and marketing channels are categorized into two categories of direct and indirect. Direct factors are including transportation, warehousing, maintenance, and distribution. Indirect factors are including imports, traditional agriculture, and enforcement policies. The results also showed that unconditional mediators, lack of a formal and regulated distribution system, and worn and inefficient transportation systems are significant problems of horticultural product Distribution channels.

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APA: Copy

AKBARI, MORTEZA, Asadpour, Mohammadreza, KARIMIAN RAVANDI, MOHAMMAD, & Hosseini Koupaei, Shahab al din. (2019). Identifying the Difficulties of Horticultural Product Distribution Channels (Case study: The Central Fruit and Vegetable Organization of Tehran Province). JOURNAL OF RURAL RESEARCH, 10(3 ), 408-423. SID. https://sid.ir/paper/180910/en

Vancouver: Copy

AKBARI MORTEZA, Asadpour Mohammadreza, KARIMIAN RAVANDI MOHAMMAD, Hosseini Koupaei Shahab al din. Identifying the Difficulties of Horticultural Product Distribution Channels (Case study: The Central Fruit and Vegetable Organization of Tehran Province). JOURNAL OF RURAL RESEARCH[Internet]. 2019;10(3 ):408-423. Available from: https://sid.ir/paper/180910/en

IEEE: Copy

MORTEZA AKBARI, Mohammadreza Asadpour, MOHAMMAD KARIMIAN RAVANDI, and Shahab al din Hosseini Koupaei, “Identifying the Difficulties of Horticultural Product Distribution Channels (Case study: The Central Fruit and Vegetable Organization of Tehran Province),” JOURNAL OF RURAL RESEARCH, vol. 10, no. 3 , pp. 408–423, 2019, [Online]. Available: https://sid.ir/paper/180910/en

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