Strategies to Differentiate in the Blue Ocean Strategy and its Impact on the Increase in Sales

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Zamanloo Shamsozoha; HOSSEINI MIRZA HASSAN; Mirzaie Ali akbar

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2015 | Volume:6 | Issue:23 Page(s): 203-225

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Information Journal Paper

Title

Strategies to Differentiate in the Blue Ocean Strategy and its Impact on the Increase in Sales

Author(s)

Zamanloo Shamsozoha | HOSSEINI MIRZA HASSAN | Mirzaie Ali akbar | Issue Writer Certificate

Keywords

Blue Ocean StrategyQ2

Cellular phoneQ2

Sales GrowthQ2

Complementary Products and ServicesQ2

Alternative IndustriesQ2

emotional aspectsQ2

Functional AspectsQ2

Abstract

The purpose of this study was to determine the most effective ways to create differentiation in the mobile industry is based on Blue Ocean Strategy. The research population includes cellphone sellers in major cellphone selling centers of Tehran and their customers. Research data was collected by means of researcher made questionnaire completed through surveying. To test the hypothesis, parametric test (t) was used. Based on research results effect of four variables of simultaneous consideration of emotional and Functional Aspects, consideration of Complementary Products and Services, consideration of the common requirements of customers and consideration of the Alternative Industries on significant increase in sale growth related to variable pioneering the use of new technologies was proved.

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APA: Copy

Zamanloo, Shamsozoha, HOSSEINI, MIRZA HASSAN, & Mirzaie, Ali akbar. (2015). Strategies to Differentiate in the Blue Ocean Strategy and its Impact on the Increase in Sales. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 6(23 ), 203-225. SID. https://sid.ir/paper/181669/en

Vancouver: Copy

Zamanloo Shamsozoha, HOSSEINI MIRZA HASSAN, Mirzaie Ali akbar. Strategies to Differentiate in the Blue Ocean Strategy and its Impact on the Increase in Sales. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2015;6(23 ):203-225. Available from: https://sid.ir/paper/181669/en

IEEE: Copy

Shamsozoha Zamanloo, MIRZA HASSAN HOSSEINI, and Ali akbar Mirzaie, “Strategies to Differentiate in the Blue Ocean Strategy and its Impact on the Increase in Sales,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 6, no. 23 , pp. 203–225, 2015, [Online]. Available: https://sid.ir/paper/181669/en

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