Patterns of brand dependence on consumer behavior with brand preferences

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Mirjavadi Seyed Mohammad; Saidnia Hamid Reza; ABEDI EHSAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2019 | Volume:9 | Issue:36 Page(s): 169-189

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Information Journal Paper

Title

Patterns of brand dependence on consumer behavior with brand preferences

Author(s)

Mirjavadi Seyed Mohammad | Saidnia Hamid Reza | ABEDI EHSAN | Issue Writer Certificate

Keywords

Service qualityQ2

brand equityQ1

brand preferenceQ1

brand affiliationQ1

food industryQ1

Abstract

The purpose of this study is to find the Patterns of brand dependence on consumer behavior with brand preferences. The research method used in this research is a kind of exploratory blend type, quantitatively and qualitatively. The technique used for collecting information and analyzing data was used in the fuzzy qualitative method based on the theory of data and in the bag phase, the modeling method of equations structures was used to measure the modeling of the model. In this study, to design and present the pattern using exploratory mixtures in the first stage, using 15 experts and specialists and adapting the study resources, modeling framework and validation, then in the second stage of the research, proposed model and structure The goal of the community was tested with 384 results, which confirmed the hypothesis of the research. In order to identify and solve the problem, open source, axial and selective coding, dimensions, mules and indicators were determined, then the relationships between the variables were determined and at the end, validation and adaptation patterns were performed. Based on the results, establishing affiliation and brand preferences can have a significant impact on brand value, and brand equity also affects the quality of service received.

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APA: Copy

Mirjavadi, Seyed Mohammad, Saidnia, Hamid Reza, & ABEDI, EHSAN. (2019). Patterns of brand dependence on consumer behavior with brand preferences. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 9(36 ), 169-189. SID. https://sid.ir/paper/181716/en

Vancouver: Copy

Mirjavadi Seyed Mohammad, Saidnia Hamid Reza, ABEDI EHSAN. Patterns of brand dependence on consumer behavior with brand preferences. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2019;9(36 ):169-189. Available from: https://sid.ir/paper/181716/en

IEEE: Copy

Seyed Mohammad Mirjavadi, Hamid Reza Saidnia, and EHSAN ABEDI, “Patterns of brand dependence on consumer behavior with brand preferences,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 9, no. 36 , pp. 169–189, 2019, [Online]. Available: https://sid.ir/paper/181716/en

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