THE RELATIONSHIP BETWEEN MARKET-ORIENTATION CULTURE AND HUMAN RESOURCE PRODUCTIVITY: BUSINESS ORGANIZATIONS IN THE FOCUS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

AMINI KHIABANI GHOLAMREZA; HAMDI KARIM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT) Year:2018 | Volume:11 | Issue:44 Page(s): 157-179

Download Full-Text

Persian Verion

View:

657

Download:

Cites:

Information Journal Paper

Title

THE RELATIONSHIP BETWEEN MARKET-ORIENTATION CULTURE AND HUMAN RESOURCE PRODUCTIVITY: BUSINESS ORGANIZATIONS IN THE FOCUS

Author(s)

AMINI KHIABANI GHOLAMREZA | HAMDI KARIM | Issue Writer Certificate

Keywords

GRANGER CAUSALITYQ1

HAUSMAN TESTQ1

HUMAN RESOURCE PRODUCTIVITYQ1

MARKET-ORIENTATION CULTUREQ1

SIMULTANEOUS EQUATION SYSTEMQ1

Abstract

Market-orientation culture represents a form of creative flexibility the purpose of which is to boost values for market stake holders by prioritizing the role of costumer in all business activities. Productivity, along with efficiency as an inherent economic factor accompanying it, is the ultimate goal for numerous business organizations. The purpose of the present enquiry was to find out the extent to which MARKET-ORIENTATION CULTURE and productivity of human resources may influence each other. The study is based on the mixed findings regarding the nature of the relationship and the orientation of causality. To serve the purpose, the GRANGER CAUSALITY Test and the HAUSMAN TEST in SIMULTANEOUS EQUATION SYSTEM were employed. Employing MARKET-ORIENTATION CULTURE Model of Denison and HUMAN RESOURCE PRODUCTIVITY Model of Hersi and Blanchard, the research data were obtained via direct observation of behavioral attitudes of the personnel working at Yaas Chain Stores in Tehran up to saturation point.The findings indicated significant positive relationship between the two research variables with enhanced HUMAN RESOURCE PRODUCTIVITY boosting MARKET-ORIENTATION CULTURE and vice-versa.

Cites

No record.

References

No record.

Cite

APA: Copy

AMINI KHIABANI, GHOLAMREZA, & HAMDI, KARIM. (2018). THE RELATIONSHIP BETWEEN MARKET-ORIENTATION CULTURE AND HUMAN RESOURCE PRODUCTIVITY: BUSINESS ORGANIZATIONS IN THE FOCUS. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), 11(44 ), 157-179. SID. https://sid.ir/paper/182033/en

Vancouver: Copy

AMINI KHIABANI GHOLAMREZA, HAMDI KARIM. THE RELATIONSHIP BETWEEN MARKET-ORIENTATION CULTURE AND HUMAN RESOURCE PRODUCTIVITY: BUSINESS ORGANIZATIONS IN THE FOCUS. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT)[Internet]. 2018;11(44 ):157-179. Available from: https://sid.ir/paper/182033/en

IEEE: Copy

GHOLAMREZA AMINI KHIABANI, and KARIM HAMDI, “THE RELATIONSHIP BETWEEN MARKET-ORIENTATION CULTURE AND HUMAN RESOURCE PRODUCTIVITY: BUSINESS ORGANIZATIONS IN THE FOCUS,” PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), vol. 11, no. 44 , pp. 157–179, 2018, [Online]. Available: https://sid.ir/paper/182033/en

Related Journal Papers