INVESTIGATING AND IDENTIFYING SOME FACTORS EFFECTIVE ON THE DEVELOPMENT OF WOMEN'S SPORTS MARKETING IN WEST AZERBAIJAN PROVINCE

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NAJAFZADEH MOHAMMAD RAHIM; NAJAFZADEH FARROKHLEGA; ROSTAMI MEHDI; MORSALI ZHILA

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Paper Information

Journal: PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT) Year:2012 | Volume:5 | Issue:20 Page(s): 127-144

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Title

INVESTIGATING AND IDENTIFYING SOME FACTORS EFFECTIVE ON THE DEVELOPMENT OF WOMEN'S SPORTS MARKETING IN WEST AZERBAIJAN PROVINCE

Author(s)

NAJAFZADEH MOHAMMAD RAHIM | NAJAFZADEH FARROKHLEGA | ROSTAMI MEHDI | MORSALI ZHILA | Issue Writer Certificate

Keywords

MARKETINGQ2

SPORT MARKETINGQ1

WOMEN'S SPORTS MARKETINGQ2

WOMEN'S SPORTSQ1

Abstract

The purpose of the present study was to identify and assess some factors affecting the development of WOMEN'S SPORTS MARKETING in West Azerbaijan Province from the viewpoint of the managers of Women’s Sport clubs as well as the experts and managers of the physical education offices in West Azarbaijan Province.The statistical population consisted of the managers and coaches of WOMEN'S SPORTS clubs (60 people) and managers and experts of the physical education offices in West Azarbaijan Province (50 people), (N=110). The research tools was a questionnaire comprising 45 closed questions, the validity and reliability of which had already been confirmed (a=0.95). The results of factor analysis of the data indicated that 11 factors (sponsorship, place management and distribution channels, product management, process management, pricing management, the powers governing the markets and media, physical evidence, public relations management, motivational factors, the expectations of spectators and fans, and validation of teams) were the most important factors affecting the development of WOMEN'S SPORTS MARKETING in West Azerbaijan Province. It is necessary that the attention and investment of the head office of physical department as well as the managers of WOMEN'S SPORTS clubs and sports marketers of the province by focused on these areas.

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APA: Copy

NAJAFZADEH, MOHAMMAD RAHIM, NAJAFZADEH, FARROKHLEGA, ROSTAMI, MEHDI, & MORSALI, ZHILA. (2012). INVESTIGATING AND IDENTIFYING SOME FACTORS EFFECTIVE ON THE DEVELOPMENT OF WOMEN'S SPORTS MARKETING IN WEST AZERBAIJAN PROVINCE. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), 5(20), 127-144. SID. https://sid.ir/paper/182042/en

Vancouver: Copy

NAJAFZADEH MOHAMMAD RAHIM, NAJAFZADEH FARROKHLEGA, ROSTAMI MEHDI, MORSALI ZHILA. INVESTIGATING AND IDENTIFYING SOME FACTORS EFFECTIVE ON THE DEVELOPMENT OF WOMEN'S SPORTS MARKETING IN WEST AZERBAIJAN PROVINCE. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT)[Internet]. 2012;5(20):127-144. Available from: https://sid.ir/paper/182042/en

IEEE: Copy

MOHAMMAD RAHIM NAJAFZADEH, FARROKHLEGA NAJAFZADEH, MEHDI ROSTAMI, and ZHILA MORSALI, “INVESTIGATING AND IDENTIFYING SOME FACTORS EFFECTIVE ON THE DEVELOPMENT OF WOMEN'S SPORTS MARKETING IN WEST AZERBAIJAN PROVINCE,” PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), vol. 5, no. 20, pp. 127–144, 2012, [Online]. Available: https://sid.ir/paper/182042/en

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