THE RELATIONSHIP BETWEEN THE USE OF SPORTS IMAGES IN ADVERTISEMENTS AND THE CONSUMER'S BEHAVIOR

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SAJADI S.N.A.; OMIDI A.R.; ZARE GH.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Year:2008 | Volume:- | Issue:34 Page(s): 83-93

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Information Journal Paper

Title

THE RELATIONSHIP BETWEEN THE USE OF SPORTS IMAGES IN ADVERTISEMENTS AND THE CONSUMER'S BEHAVIOR

Author(s)

SAJADI S.N.A. | OMIDI A.R. | ZARE GH. | Issue Writer Certificate

Keywords

ADVERTISEMENTQ2

CONSUMER'S BEHAVIORQ2

SPORT IMAGESQ3

Abstract

The present study was conducted to analyze the relationship between the use of sports images in ADVERTISEMENT and the CONSUMER'S BEHAVIOR. The research community was the sports spectators in Tehran. Statistical sample was gained through cluster sampling. For this reason, 300 people took part in the research. For gathering research data, Almdarlou questionnaire was used with some changes some experts recommended. The results show that the use of sport image is significant related to consumer behavior rather than non - SPORT IMAGES and in fact this is an important factor in process of consumer's purchase. The result between individual factors of consumer behavior and the use of SPORT IMAGES shows that it highly influences the consuming behavior of well educated and wealthy people. Thus considering the result of this study and adjusting with subjective benefits from SPORT IMAGES for large companies and the following high profit through this way could present an appropriate process for active marketers of local companies to advertise through sport and sport fames for more effectiveness and less expenses.

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APA: Copy

SAJADI, S.N.A., OMIDI, A.R., & ZARE, GH.. (2008). THE RELATIONSHIP BETWEEN THE USE OF SPORTS IMAGES IN ADVERTISEMENTS AND THE CONSUMER'S BEHAVIOR. HARAKAT, -(34), 83-93. SID. https://sid.ir/paper/30118/en

Vancouver: Copy

SAJADI S.N.A., OMIDI A.R., ZARE GH.. THE RELATIONSHIP BETWEEN THE USE OF SPORTS IMAGES IN ADVERTISEMENTS AND THE CONSUMER'S BEHAVIOR. HARAKAT[Internet]. 2008;-(34):83-93. Available from: https://sid.ir/paper/30118/en

IEEE: Copy

S.N.A. SAJADI, A.R. OMIDI, and GH. ZARE, “THE RELATIONSHIP BETWEEN THE USE OF SPORTS IMAGES IN ADVERTISEMENTS AND THE CONSUMER'S BEHAVIOR,” HARAKAT, vol. -, no. 34, pp. 83–93, 2008, [Online]. Available: https://sid.ir/paper/30118/en

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