RANKING OF MARKETING MIX IN IRANIAN RELIGIOUS TOURISM DESTINATIONS THROUGH MADM TECHNIQUES. CASE STUDY: MASHHAD

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MAHDAVI IRAJ; ZARIF FAEZEH

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Journal: QUANTITATIVE RESEARCHES IN MANAGEMENT Year:2013 | Volume:4 | Issue:2 Page(s): 59-78

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Title

RANKING OF MARKETING MIX IN IRANIAN RELIGIOUS TOURISM DESTINATIONS THROUGH MADM TECHNIQUES. CASE STUDY: MASHHAD

Author(s)

MAHDAVI IRAJ | ZARIF FAEZEH | Issue Writer Certificate

Keywords

MARKETINGQ1

MARKETING MIXQ1

TOURISMQ2

RELIGIOUS TOURISMQ2

MULTI-ATTRIBUTE DECISION MAKING TECHNIQUES (MADM)Q2

ANALYTIC HIERARCHY PROCESS (AHP)Q2

Abstract

Tourism is the largest industry among service industries all over the world. Nowadays, as a green industry, TOURISM has got many capacities and supporters. Amazing growth of TOURISM during the past 50 years emphasizes its economic and social significance. One part of this industry is religious TOURISM.It is important to study and rank controllable variables, i.e. MARKETING mix, to accomplish sustainable competitive advantage, preferably inimitable.In this study, our goal was to rank elements of MARKETING mix of religious TOURISM, as well as their constituents. Results show us that: price, people, religious TOURISM services, promotion , and place are sequentially important in religious TOURISM in Mashhad.

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References

THE STRUCTURE AND FUNCTION OF RELIGIOUS-CULTURAL TOURISM AND THE NECESSITY OF INTEGRATED MANAGEMENT IN MASHHAD METROPOLIS

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APA: Copy

MAHDAVI, IRAJ, & ZARIF, FAEZEH. (2013). RANKING OF MARKETING MIX IN IRANIAN RELIGIOUS TOURISM DESTINATIONS THROUGH MADM TECHNIQUES. CASE STUDY: MASHHAD. QUANTITATIVE RESEARCHES IN MANAGEMENT, 4(2), 59-78. SID. https://sid.ir/paper/191987/en

Vancouver: Copy

MAHDAVI IRAJ, ZARIF FAEZEH. RANKING OF MARKETING MIX IN IRANIAN RELIGIOUS TOURISM DESTINATIONS THROUGH MADM TECHNIQUES. CASE STUDY: MASHHAD. QUANTITATIVE RESEARCHES IN MANAGEMENT[Internet]. 2013;4(2):59-78. Available from: https://sid.ir/paper/191987/en

IEEE: Copy

IRAJ MAHDAVI, and FAEZEH ZARIF, “RANKING OF MARKETING MIX IN IRANIAN RELIGIOUS TOURISM DESTINATIONS THROUGH MADM TECHNIQUES. CASE STUDY: MASHHAD,” QUANTITATIVE RESEARCHES IN MANAGEMENT, vol. 4, no. 2, pp. 59–78, 2013, [Online]. Available: https://sid.ir/paper/191987/en

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