ANALYSING AND DESCRIBING INTEGRATED LOYAL CUSTOMERS AND ITS RELATIONSHIP WITH DIRECT MARKETING TOOLS

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SALAJEGHEH SANJAR; POURRASHIDI ROSTAM; QAVIDAST FATEMEH

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Journal: QUANTITATIVE RESEARCHES IN MANAGEMENT Year:2013 | Volume:4 | Issue:2 Page(s): 97-114

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Information Journal Paper

Title

ANALYSING AND DESCRIBING INTEGRATED LOYAL CUSTOMERS AND ITS RELATIONSHIP WITH DIRECT MARKETING TOOLS

Author(s)

SALAJEGHEH SANJAR | POURRASHIDI ROSTAM | QAVIDAST FATEMEH | Issue Writer Certificate

Keywords

INTEGRATED LOYALISTSQ2

PEOPLE VARYQ2

BRANDQ2

Abstract

Due to increasing competition of manufacturers and expansion of market for products and services as well as technical and scientific improvements an Opportunity was provided for scholar to essay This paper according to customer loyalty and examine Integrated loyal, faithful tributary, loyal transition, the variable And their relation to direct marketing tools(Catalogs, packages, mail, phone messages.Direct marketing is one of the five Promotion Tools that is used along With the advertising, Advance sales, Public relations and personal sale to Communicate with the target audience.Also customer loyalty is a kind of deep and inner commitment resulting in re-purchases or re-use of a particular product or service considering that the pharmacies in the north of Tehran was chosen for the case study, 230 surveys were distributed, of which 225 cases were accepted. Based on the information available, the results of descriptive statistics were reported, then using inferential statistics and SPSS software along with Spearman and Kendall statistical methods, the hypothesis were examined.Based on the findings, the main hypothesis, (the relation between customer loyalty and direct marketing tools in the field of Cosmetic products) was confirmed, and other secondary hypotheses were accepted as increasing and decreasing.

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APA: Copy

SALAJEGHEH, SANJAR, POURRASHIDI, ROSTAM, & QAVIDAST, FATEMEH. (2013). ANALYSING AND DESCRIBING INTEGRATED LOYAL CUSTOMERS AND ITS RELATIONSHIP WITH DIRECT MARKETING TOOLS. QUANTITATIVE RESEARCHES IN MANAGEMENT, 4(2), 97-114. SID. https://sid.ir/paper/191989/en

Vancouver: Copy

SALAJEGHEH SANJAR, POURRASHIDI ROSTAM, QAVIDAST FATEMEH. ANALYSING AND DESCRIBING INTEGRATED LOYAL CUSTOMERS AND ITS RELATIONSHIP WITH DIRECT MARKETING TOOLS. QUANTITATIVE RESEARCHES IN MANAGEMENT[Internet]. 2013;4(2):97-114. Available from: https://sid.ir/paper/191989/en

IEEE: Copy

SANJAR SALAJEGHEH, ROSTAM POURRASHIDI, and FATEMEH QAVIDAST, “ANALYSING AND DESCRIBING INTEGRATED LOYAL CUSTOMERS AND ITS RELATIONSHIP WITH DIRECT MARKETING TOOLS,” QUANTITATIVE RESEARCHES IN MANAGEMENT, vol. 4, no. 2, pp. 97–114, 2013, [Online]. Available: https://sid.ir/paper/191989/en

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