EFFECT OF PROMOTIONAL-TRAINING PROGRAM TO REDUCE THE CONSUMPTION OF FAST FOOD CASE STUDY: SHOWING PROMOTIONAL ADS, BROCHURES AND COUNSELING TO STUDENTS IN SAMA PRIMARY SCHOOL SOMA

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

FATEHI PANAH SOMA; SALAVATI ADEL; SHAFEAI REZA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Health System Research Year:2015 | Volume:11 | Issue:2 Page(s): 435-443

Download Full-Text

Persian Verion

View:

1,049

Download:

Cites:

Information Journal Paper

Title

EFFECT OF PROMOTIONAL-TRAINING PROGRAM TO REDUCE THE CONSUMPTION OF FAST FOOD CASE STUDY: SHOWING PROMOTIONAL ADS, BROCHURES AND COUNSELING TO STUDENTS IN SAMA PRIMARY SCHOOL SOMA

Author(s)

FATEHI PANAH SOMA | SALAVATI ADEL | SHAFEAI REZA | Issue Writer Certificate

Keywords

ADVERTISEMENTQ3

MARKETINGQ3

SOCIAL MARKETINGQ3

FAST FOOD CONSUMPTIONQ3

Abstract

Background: During the past few years, social MARKETING has been used frequently to affect the health behavior. ADVERTISEMENT has a key role in the preservation of organizations as a factor in MARKETING by introducing different products. In other words, ADVERTISEMENT is one of the popular MARKETING tools which improves the market and increases the use of the products. The aim of this study is to investigate the effect of giving promotional-educational programs including brochures, commercial videos, and consulting on the consumption of fast foods on Sama Elementary School students.Methods: This half-experimental study was done on 56 girls and boys from Sama Elementary School in two experiment and control groups. The tool of gathering the data was a questionnaire which had two parts including basic questions and questions about fast food usage based on previous studies. This questionnaire was completed in pre-test. Later, based on the results, the promotional-educational program including brochures, commercial videos, and consulting was shown to the under-study group. After three weeks, the second test was given to both groups and the results were analyzed by testing different hypotheses including the Variance Analysis Hypothesis.Findings: The results showed that there is a positive relationship between the promotional-educational programs brochures, commercial videos, and consulting and the decrease in the consumption of fast foods.Conclusion: Promotional - training program to reduce FAST FOOD CONSUMPTION in the nutritional behavior of the students in this study had a positive effect. Considering to the low level of awareness of elementary school students and to improve their nutritional behavior to reduce FAST FOOD CONSUMPTION, Using the promotional-training program is necessary.

Cites

No record.

References

No record.

Cite

APA: Copy

FATEHI PANAH, SOMA, SALAVATI, ADEL, & SHAFEAI, REZA. (2015). EFFECT OF PROMOTIONAL-TRAINING PROGRAM TO REDUCE THE CONSUMPTION OF FAST FOOD CASE STUDY: SHOWING PROMOTIONAL ADS, BROCHURES AND COUNSELING TO STUDENTS IN SAMA PRIMARY SCHOOL SOMA. HEALTH SYSTEM RESEARCH, 11(2), 435-443. SID. https://sid.ir/paper/192413/en

Vancouver: Copy

FATEHI PANAH SOMA, SALAVATI ADEL, SHAFEAI REZA. EFFECT OF PROMOTIONAL-TRAINING PROGRAM TO REDUCE THE CONSUMPTION OF FAST FOOD CASE STUDY: SHOWING PROMOTIONAL ADS, BROCHURES AND COUNSELING TO STUDENTS IN SAMA PRIMARY SCHOOL SOMA. HEALTH SYSTEM RESEARCH[Internet]. 2015;11(2):435-443. Available from: https://sid.ir/paper/192413/en

IEEE: Copy

SOMA FATEHI PANAH, ADEL SALAVATI, and REZA SHAFEAI, “EFFECT OF PROMOTIONAL-TRAINING PROGRAM TO REDUCE THE CONSUMPTION OF FAST FOOD CASE STUDY: SHOWING PROMOTIONAL ADS, BROCHURES AND COUNSELING TO STUDENTS IN SAMA PRIMARY SCHOOL SOMA,” HEALTH SYSTEM RESEARCH, vol. 11, no. 2, pp. 435–443, 2015, [Online]. Available: https://sid.ir/paper/192413/en

Related Journal Papers