Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry-Alpha Company)

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Mafakheri Khadijeh; Saeidnia Hamidreza

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Journal: New Marketing Research Journal Year:2019 | Volume:9 | Issue:1 (32) Page(s): 59-76

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Title

Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry-Alpha Company)

Author(s)

Mafakheri Khadijeh | Saeidnia Hamidreza | Issue Writer Certificate

Keywords

ServitizationQ1

Product-service SystemsQ1

Service ConfigurationQ1

Service ContinuumQ1

Abstract

Today's manufacturing companies are trying to redefine their strategic position with customers, using integrated solutions such as combined product/service offerings, to reap the benefits of product lifecycle service delivery. The purpose of this study is to introduce the service-oriented phenomenon, and provide a method for measuring, and operationalizing the scope of industrial service business. The statistical population of the research is 140 managers of Alpha Company and its subsidiaries, middle managers, and experts related to the field of services. For analyzing the data, factor analysis (exploratory and confirmatory) and structural equation modeling have been used. Out of the 32 first items for the product-related services scope, 17 items are defined in terms of four components of technical services and product optimization, R & D services, customer related business services, and product information sharing services with customers. Comparing the results of this measure with the current position of Alpha services, the use of the new model will improve the evaluation indicators.

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APA: Copy

Mafakheri, Khadijeh, & Saeidnia, Hamidreza. (2019). Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry-Alpha Company). NEW MARKETING RESEARCH JOURNAL, 9(1 (32) ), 59-76. SID. https://sid.ir/paper/194478/en

Vancouver: Copy

Mafakheri Khadijeh, Saeidnia Hamidreza. Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry-Alpha Company). NEW MARKETING RESEARCH JOURNAL[Internet]. 2019;9(1 (32) ):59-76. Available from: https://sid.ir/paper/194478/en

IEEE: Copy

Khadijeh Mafakheri, and Hamidreza Saeidnia, “Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry-Alpha Company),” NEW MARKETING RESEARCH JOURNAL, vol. 9, no. 1 (32) , pp. 59–76, 2019, [Online]. Available: https://sid.ir/paper/194478/en

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