THE EXAMINING OF THE DIRECT AND INDIRECT EFFECTS OF RELATIONAL MARKETING ELEMENTS ON THE ATHLETES LOYALTY TO SPORTS CLUB

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

NADERIAN MASOUD; RAHBARI SOMAYEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2014 | Volume:4 | Issue:3 (14) Page(s): 149-160

Download Full-Text

Persian Verion

View:

894

Download:

Cites:

Information Journal Paper

Title

THE EXAMINING OF THE DIRECT AND INDIRECT EFFECTS OF RELATIONAL MARKETING ELEMENTS ON THE ATHLETES LOYALTY TO SPORTS CLUB

Author(s)

NADERIAN MASOUD | RAHBARI SOMAYEH | Issue Writer Certificate

Keywords

THE RELATIONSHIP MARKETINGQ2

SATISFACTIONQ1

LOYALTYQ2

PROFESSIONAL FOOTBALLQ2

Abstract

The LOYALTY of the athletes was considered as one of the vital factors in the success of the Athletic Club. The overall objective of research was examining direct and indirect effects of relational marketing elements such as trust, SATISFACTION and commitment on the LOYALTY of the Iranian premier league soccer players. In this regard a model was presented for investigate the relationships between the foreground and consequences of relationship marketing. Method of this study was descriptive, survey kind. Statistical population included all soccer players in the Iranian football premier league in 2013, according to the statistics estimated 400 people. The Sample size included 121 football players who were selected randomly. For collect data was used the questionnaire. Validity of the questionnaire with using the divergent and convergent validity was confirmed. Reliability coefficient using Cronbach's alpha coefficient was 0.87 and confirmed the combination reliability. The findings demonstrate the indirect effect of trust on athletesa LOYALTY through SATISFACTION and commitment variables than clubs working towards it. In addition, according to the results of the research the trust directly and indirectly has impact through SATISFACTION on the amount of the athleteas commitment results indicated that the SATISFACTION also directly and indirectly has impact through the commitment on the amount of the athletesa LOYALTY.

Cites

No record.

References

No record.

Cite

APA: Copy

NADERIAN, MASOUD, & RAHBARI, SOMAYEH. (2014). THE EXAMINING OF THE DIRECT AND INDIRECT EFFECTS OF RELATIONAL MARKETING ELEMENTS ON THE ATHLETES LOYALTY TO SPORTS CLUB. NEW MARKETING RESEARCH JOURNAL, 4(3 (14) ), 149-160. SID. https://sid.ir/paper/194532/en

Vancouver: Copy

NADERIAN MASOUD, RAHBARI SOMAYEH. THE EXAMINING OF THE DIRECT AND INDIRECT EFFECTS OF RELATIONAL MARKETING ELEMENTS ON THE ATHLETES LOYALTY TO SPORTS CLUB. NEW MARKETING RESEARCH JOURNAL[Internet]. 2014;4(3 (14) ):149-160. Available from: https://sid.ir/paper/194532/en

IEEE: Copy

MASOUD NADERIAN, and SOMAYEH RAHBARI, “THE EXAMINING OF THE DIRECT AND INDIRECT EFFECTS OF RELATIONAL MARKETING ELEMENTS ON THE ATHLETES LOYALTY TO SPORTS CLUB,” NEW MARKETING RESEARCH JOURNAL, vol. 4, no. 3 (14) , pp. 149–160, 2014, [Online]. Available: https://sid.ir/paper/194532/en

Related Journal Papers