INVESTIGATING THE IMPACT OF BRAND DISTINCTIVENESS AND PRESTIGE ON CUSTOMER BRAND LOYALTY THROUGH CUSTOMER-BRAND IDENTIFICATION (CASE OF: CUSTOMERS OF TOYOTA DEALERS)

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RAHIMNIA FARIBORZ; KAFFASHPOR AZAR; FEIZ MOHAMMADI SHIRIN

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Journal: New Marketing Research Journal Year:2014 | Volume:4 | Issue:3 (14) Page(s): 1-16

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Title

INVESTIGATING THE IMPACT OF BRAND DISTINCTIVENESS AND PRESTIGE ON CUSTOMER BRAND LOYALTY THROUGH CUSTOMER-BRAND IDENTIFICATION (CASE OF: CUSTOMERS OF TOYOTA DEALERS)

Author(s)

RAHIMNIA FARIBORZ | KAFFASHPOR AZAR | FEIZ MOHAMMADI SHIRIN | Issue Writer Certificate

Keywords

BRAND PRESTIGEQ1

CUSTOMER-BRAND IDENTIFICATIONQ2

BRAND DISTINCTIVENESSQ2

BRAND LOYALTYQ1

CUSTOMERQ1

BRAND IDENTIFICATIONQ1

Abstract

Intensive competitive environment and high market-entrance rate force managers to seek for new and more efficient ways to accomplish CUSTOMER loyalty. Brands convey lots of symbolic meanings and can help CUSTOMERs to achieve their basic identity aims, so that CUSTOMER BRAND IDENTIFICATION/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> CUSTOMER-BRAND IDENTIFICATION (CBI) is one of the new ways to obtain loyalty. The impact of CBI, BRAND DISTINCTIVENESS and BRAND PRESTIGE on BRAND LOYALTY and also the mediating roll of CBI were tested in present study. A survey research was conducted among Toyota CUSTOMERs in Mashhad with 384 sample size. Data were analyzed using Amos software by Structural Equation Modeling and Baron and Kenny mediation analyze. The result confirmed the influence of, namely, BRAND DISTINCTIVENESS, CBI and BRAND PRESTIGE on CUSTOMER BRAND LOYALTY. The mediating roll of CBI between BRAND DISTINCTIVENESS, BRAND PRESTIGE and BRAND LOYALTY was also confirmed.

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APA: Copy

RAHIMNIA, FARIBORZ, KAFFASHPOR, AZAR, & FEIZ MOHAMMADI, SHIRIN. (2014). INVESTIGATING THE IMPACT OF BRAND DISTINCTIVENESS AND PRESTIGE ON CUSTOMER BRAND LOYALTY THROUGH CUSTOMER-BRAND IDENTIFICATION (CASE OF: CUSTOMERS OF TOYOTA DEALERS). NEW MARKETING RESEARCH JOURNAL, 4(3 (14) ), 1-16. SID. https://sid.ir/paper/194547/en

Vancouver: Copy

RAHIMNIA FARIBORZ, KAFFASHPOR AZAR, FEIZ MOHAMMADI SHIRIN. INVESTIGATING THE IMPACT OF BRAND DISTINCTIVENESS AND PRESTIGE ON CUSTOMER BRAND LOYALTY THROUGH CUSTOMER-BRAND IDENTIFICATION (CASE OF: CUSTOMERS OF TOYOTA DEALERS). NEW MARKETING RESEARCH JOURNAL[Internet]. 2014;4(3 (14) ):1-16. Available from: https://sid.ir/paper/194547/en

IEEE: Copy

FARIBORZ RAHIMNIA, AZAR KAFFASHPOR, and SHIRIN FEIZ MOHAMMADI, “INVESTIGATING THE IMPACT OF BRAND DISTINCTIVENESS AND PRESTIGE ON CUSTOMER BRAND LOYALTY THROUGH CUSTOMER-BRAND IDENTIFICATION (CASE OF: CUSTOMERS OF TOYOTA DEALERS),” NEW MARKETING RESEARCH JOURNAL, vol. 4, no. 3 (14) , pp. 1–16, 2014, [Online]. Available: https://sid.ir/paper/194547/en

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