STUDYING CONSUMERS CONFORMITY IN VIRTUAL NETWORKS BETWEEN THE STUDENTS OF SHAHID CHAMRAN UNIVERSITY OF AHWAZ

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RANJBARIAN BAHRAM; MAHMOUDI EDRIS; JAFARYZADEH FUROOZ; HOOSHMAND MOHSEN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: New Marketing Research Journal Year:2013 | Volume:3 | Issue:1 (8) Page(s): 49-62

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Title

STUDYING CONSUMERS CONFORMITY IN VIRTUAL NETWORKS BETWEEN THE STUDENTS OF SHAHID CHAMRAN UNIVERSITY OF AHWAZ

Author(s)

RANJBARIAN BAHRAM | MAHMOUDI EDRIS | JAFARYZADEH FUROOZ | HOOSHMAND MOHSEN | Issue Writer Certificate

Keywords

E-SOCIAL NETWORKSQ1

CONSUMER INTERNET CONFORMITYQ2

INFORMATIONAL CONSUMER CONFORMITYQ2

NORMATIVE CONSUMER CONFORMITYQ2

Abstract

Nowadays, buying behavior and consumers’ communication behavior have been influenced by social networks. Consumers will be motivated to use information regarding goods or services purchase and their buying behavior will be shaped. Such networks lead to the formation of virtual communities that move groups and people toward conformity. In this research, CONSUMER INTERNET CONFORMITY (normative and informational conformities) has been investigated. The study sample included 384 students of Shahid Chamran University of Ahwaz. For data analysis SPSS 16 and LISREL 8.5 softwares were used. The results indicate that the sense of belongingness and community expertise on community trustworthiness and community trustworthiness on INFORMATIONAL CONSUMER CONFORMITY have positive and significant impact. Also self esteem has no significant effect on conformity motivation. However, the variables of involvement on conformity motivation and conformity motivation on NORMATIVE CONSUMER CONFORMITY have positive and significant impact.

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APA: Copy

RANJBARIAN, BAHRAM, MAHMOUDI, EDRIS, JAFARYZADEH, FUROOZ, & HOOSHMAND, MOHSEN. (2013). STUDYING CONSUMERS CONFORMITY IN VIRTUAL NETWORKS BETWEEN THE STUDENTS OF SHAHID CHAMRAN UNIVERSITY OF AHWAZ . NEW MARKETING RESEARCH JOURNAL, 3(1 (8)), 49-62. SID. https://sid.ir/paper/194631/en

Vancouver: Copy

RANJBARIAN BAHRAM, MAHMOUDI EDRIS, JAFARYZADEH FUROOZ, HOOSHMAND MOHSEN. STUDYING CONSUMERS CONFORMITY IN VIRTUAL NETWORKS BETWEEN THE STUDENTS OF SHAHID CHAMRAN UNIVERSITY OF AHWAZ . NEW MARKETING RESEARCH JOURNAL[Internet]. 2013;3(1 (8)):49-62. Available from: https://sid.ir/paper/194631/en

IEEE: Copy

BAHRAM RANJBARIAN, EDRIS MAHMOUDI, FUROOZ JAFARYZADEH, and MOHSEN HOOSHMAND, “STUDYING CONSUMERS CONFORMITY IN VIRTUAL NETWORKS BETWEEN THE STUDENTS OF SHAHID CHAMRAN UNIVERSITY OF AHWAZ ,” NEW MARKETING RESEARCH JOURNAL, vol. 3, no. 1 (8), pp. 49–62, 2013, [Online]. Available: https://sid.ir/paper/194631/en

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