IDENTIFYING AND RANKING OF PERFORMANCE INDICATORS OF ENTERING FOREIGN MARKETS WITH A CASE STUDY IN IRAN KHODRO INDUSTRIAL GROUP

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

MALEKAKHLAGH ESMAEIL; NOPASAND ASIL MOHAMMAD; JAMALI KHADIJEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2011 | Volume:1 | Issue:2 Page(s): 61-78

Download Full-Text

Persian Verion

View:

1,795

Download:

Cites:

Information Journal Paper

Title

IDENTIFYING AND RANKING OF PERFORMANCE INDICATORS OF ENTERING FOREIGN MARKETS WITH A CASE STUDY IN IRAN KHODRO INDUSTRIAL GROUP

Author(s)

MALEKAKHLAGH ESMAEIL | NOPASAND ASIL MOHAMMAD | JAMALI KHADIJEH | Issue Writer Certificate

Keywords

ENTRY STRATEGYQ2

PERFORMANCE EVALUATIONQ2

BALANCED SCORE CARDQ2

Abstract

As trade is being more competitive and complicated at international level, necessity of managers’ attention to the strategies for entering the global markets has become a competitive advantage for companies; meanwhile, PERFORMANCE EVALUATION plays a critical role in organizations’ success. One of the PERFORMANCE EVALUATION models is BALANCED SCORE CARD (BSC) which has many advantages compared to similar approaches. In this study, different techniques have been used to determine the degree of parameters' priority to each other including Analytic Hierarchy Process (AHP), Eigenvector technique and SMART method and the strategies performance of Iran Khodro Industrial Group for entering foreign markets during 2009 and 2010 has been evaluated using BSC. Findings imply that the BSC aspects with order of success degree include innovation and development (61%), customer (52%), business processes (47%) and financial (24%), respectively.

Cites

No record.

References

Cite

APA: Copy

MALEKAKHLAGH, ESMAEIL, NOPASAND ASIL, MOHAMMAD, & JAMALI, KHADIJEH. (2011). IDENTIFYING AND RANKING OF PERFORMANCE INDICATORS OF ENTERING FOREIGN MARKETS WITH A CASE STUDY IN IRAN KHODRO INDUSTRIAL GROUP. NEW MARKETING RESEARCH JOURNAL, 1(2), 61-78. SID. https://sid.ir/paper/194634/en

Vancouver: Copy

MALEKAKHLAGH ESMAEIL, NOPASAND ASIL MOHAMMAD, JAMALI KHADIJEH. IDENTIFYING AND RANKING OF PERFORMANCE INDICATORS OF ENTERING FOREIGN MARKETS WITH A CASE STUDY IN IRAN KHODRO INDUSTRIAL GROUP. NEW MARKETING RESEARCH JOURNAL[Internet]. 2011;1(2):61-78. Available from: https://sid.ir/paper/194634/en

IEEE: Copy

ESMAEIL MALEKAKHLAGH, MOHAMMAD NOPASAND ASIL, and KHADIJEH JAMALI, “IDENTIFYING AND RANKING OF PERFORMANCE INDICATORS OF ENTERING FOREIGN MARKETS WITH A CASE STUDY IN IRAN KHODRO INDUSTRIAL GROUP,” NEW MARKETING RESEARCH JOURNAL, vol. 1, no. 2, pp. 61–78, 2011, [Online]. Available: https://sid.ir/paper/194634/en

Related Journal Papers