FORMULATION AND CATEGORIZING IRAN BEHNOOSH CO. STRATEGIES: A FUZZY APPROACH

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MEHRMANESH HASSAN; SAEEDI NIMA; LESANI PEDRAM; BAYRAMI LATRAN ELYAS

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Journal: New Marketing Research Journal Year:2012 | Volume:2 | Issue:3 (6) Page(s): 135-153

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Title

FORMULATION AND CATEGORIZING IRAN BEHNOOSH CO. STRATEGIES: A FUZZY APPROACH

Author(s)

MEHRMANESH HASSAN | SAEEDI NIMA | LESANI PEDRAM | BAYRAMI LATRAN ELYAS | Issue Writer Certificate

Keywords

STRATEGIC PLANNINGQ2

SWOT MATRIXQ2

FUZZY TOPSISQ2

QSPM TECHNIQUEQ2

SAW TECHNIQUEQ2

Abstract

By attention to organization’s growth for competing to achieve more market share, STRATEGIC PLANNING necessity has been more and more important for organization the has paid a lot of researchers attention. In this research, firt with refering to accomplished studies, strengths, weaknesses, oppurtunities, treatments and some strategies were distinguished in base of SWOT MATRIX. Then by defining critical success factors, the strategies were categorized by FUZZY TOPSIS anf QSPM TECHNIQUEs. By the first technique, “producing new goods like water and juice to complete production basket” was chosen as the most important strategy and after that” apply Branding” and “using new production lines in Shirvan and Arak companies to increase productions” were placed in 2nd and 3rd places. Although “apply Branding”, “producing new goods like water and juice to complete production basket” and “allocating a little percentage for healthy drinks marketing” were selected as the top strategies by QSPM TECHNIQUE. Finally FUZZY TOPSIS and QSPM TECHNIQUEs were comprised together by SAW TECHNIQUE. In this stage, 2 mentioned techniques and organization’s long term objectives were considered as althernatives and criterias in direct order that FUZZY TOPSIS was selected as better one for categorizing Behnoosh company strategies.

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APA: Copy

MEHRMANESH, HASSAN, SAEEDI, NIMA, LESANI, PEDRAM, & BAYRAMI LATRAN, ELYAS. (2012). FORMULATION AND CATEGORIZING IRAN BEHNOOSH CO. STRATEGIES: A FUZZY APPROACH. NEW MARKETING RESEARCH JOURNAL, 2(3 (6)), 135-153. SID. https://sid.ir/paper/194640/en

Vancouver: Copy

MEHRMANESH HASSAN, SAEEDI NIMA, LESANI PEDRAM, BAYRAMI LATRAN ELYAS. FORMULATION AND CATEGORIZING IRAN BEHNOOSH CO. STRATEGIES: A FUZZY APPROACH. NEW MARKETING RESEARCH JOURNAL[Internet]. 2012;2(3 (6)):135-153. Available from: https://sid.ir/paper/194640/en

IEEE: Copy

HASSAN MEHRMANESH, NIMA SAEEDI, PEDRAM LESANI, and ELYAS BAYRAMI LATRAN, “FORMULATION AND CATEGORIZING IRAN BEHNOOSH CO. STRATEGIES: A FUZZY APPROACH,” NEW MARKETING RESEARCH JOURNAL, vol. 2, no. 3 (6), pp. 135–153, 2012, [Online]. Available: https://sid.ir/paper/194640/en

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