MAPPING OF SOCIAL CAPITAL IN ENTREPRENEURIAL MARKETING ACTIVITIES IN SMALL BUSINESS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

TOGHRAEE MOHAMAD TAGHI; REZVANI MEHRAN

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2012 | Volume:2 | Issue:3 (6) Page(s): 87-105

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

1,391

Download:

Cites:

Information Journal Paper

Title

MAPPING OF SOCIAL CAPITAL IN ENTREPRENEURIAL MARKETING ACTIVITIES IN SMALL BUSINESS

Author(s)

TOGHRAEE MOHAMAD TAGHI | REZVANI MEHRAN | Issue Writer Certificate

Keywords

SOCIAL CAPITALQ2

ENTREPRENEURIAL MARKETINGQ1

SMALL FIRMSQ1

CONCEPT MAPPINGQ2

Abstract

Marketing and specially, market orientation known as a main agent of business performance. As the lack of market orientation and skills in small businesses often results in lower performance and higher risks of failure. strong SOCIAL CAPITAL plays a vital role in quick access and convenient scheduling to a variety of information. Secure Communication prepares access to numerous resources, and promote information receiving and improve people’s comprehension about their knowledge in a certain range. SOCIAL CAPITAL facilitates give rise to access to information, (information received from reliable people, who generally are accurate, relevant and reliable) that is one of key components of entrepreneurial opportunities. So far, it hasn't been done any research on SOCIAL CAPITAL and ENTREPRENEURIAL MARKETING. Research Innovation is conjoined study of ENTREPRENEURIAL MARKETING and SOCIAL CAPITAL using CONCEPT MAPPING method. Conceptual mapping tools are used to organize and present the knowledge. The results illustrate the critical position of SOCIAL CAPITAL and Dimensions in ENTREPRENEURIAL MARKETING activities. The results showed that SOCIAL CAPITAL plays a big role in the seven elements of ENTREPRENEURIAL MARKETING (innovation, informal, opportunity-oriented, experience, customization, flexibility and networking),. This role is more evident in the innovation and non-formal elements.

Cites

AN INVESTIGATION OF THE ROLE OF MARKET ORIENTATION CULTURE IN THE DEVELOPMENT OF TOURISM

References

No record.

Cite

APA: Copy

TOGHRAEE, MOHAMAD TAGHI, & REZVANI, MEHRAN. (2012). MAPPING OF SOCIAL CAPITAL IN ENTREPRENEURIAL MARKETING ACTIVITIES IN SMALL BUSINESS. NEW MARKETING RESEARCH JOURNAL, 2(3 (6)), 87-105. SID. https://sid.ir/paper/194648/en

Vancouver: Copy

TOGHRAEE MOHAMAD TAGHI, REZVANI MEHRAN. MAPPING OF SOCIAL CAPITAL IN ENTREPRENEURIAL MARKETING ACTIVITIES IN SMALL BUSINESS. NEW MARKETING RESEARCH JOURNAL[Internet]. 2012;2(3 (6)):87-105. Available from: https://sid.ir/paper/194648/en

IEEE: Copy

MOHAMAD TAGHI TOGHRAEE, and MEHRAN REZVANI, “MAPPING OF SOCIAL CAPITAL IN ENTREPRENEURIAL MARKETING ACTIVITIES IN SMALL BUSINESS,” NEW MARKETING RESEARCH JOURNAL, vol. 2, no. 3 (6), pp. 87–105, 2012, [Online]. Available: https://sid.ir/paper/194648/en

Related Journal Papers