AN INVESTIGATION OF THE MEDIATING ROLE OF JOB SATISFACTION IN THE EFFECTS OF INTE RNAL BRAND MANAGEMENT AND CAREER ANCHORS ON INTENTION TO STAY (CASE STUDY: A PUBLIC ORGANIZATION IN MASHHAD CITY)

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RAHIMNIA FARIBORZ; SADEGHI FERESHTEH

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Journal: New Marketing Research Journal Year:2017 | Volume:6 | Issue:4 (23) Page(s): 67-88

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Title

AN INVESTIGATION OF THE MEDIATING ROLE OF JOB SATISFACTION IN THE EFFECTS OF INTE RNAL BRAND MANAGEMENT AND CAREER ANCHORS ON INTENTION TO STAY (CASE STUDY: A PUBLIC ORGANIZATION IN MASHHAD CITY)

Author(s)

RAHIMNIA FARIBORZ | SADEGHI FERESHTEH | Issue Writer Certificate

Keywords

INTENTION TO STAYQ1

CAREER ANCHORSQ2

JOB SATISFACTIONQ2

INTERNAL BRAND MANAGEMENTQ1

Abstract

One of the most important issues in management is the problem of INTENTION TO STAY in organizational workplace. Organizations spend a lot on hiring, training, and maintaining of specialized human resources, but in case of lack of suitable circumstances they face with the problem of leaving organization by their human resources and these valuable resources leave their organizations so hard or with dissatisfaction. So, this research is an applied research in terms of objective and descriptive- survey in terms of data collection.210 out of 466 employees of a public organization were subjected to select as the research sample size using convenience sampling method. Moreover, data were analyzed using structural equation modeling via Amos software. Furthermore, the research conceptual model was tested using statistical techniques and structural equation modeling. The results indicated that employed structural equation modeling, provides a powerful theoretical model for predicting INTENTION TO STAY through INTERNAL BRAND MANAGEMENT, CAREER ANCHORS, and JOB SATISFACTION. Also, the significant impact of CAREER ANCHORS and JOB SATISFACTION on INTENTION TO STAY were confirmed.However, the impact of INTERNAL BRAND MANAGEMENT on JOB SATISFACTION and INTENTION TO STAY were not confirmed. On the other hand, the significant impact of CAREER ANCHORS on JOB SATISFACTION and INTENTION TO STAY, and also JOB SATISFACTION on INTENTION TO STAY as well as the indirect impact of CAREER ANCHORS on INTENTION TO STAY through JOB SATISFACTION were confirmed.

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APA: Copy

RAHIMNIA, FARIBORZ, & SADEGHI, FERESHTEH. (2017). AN INVESTIGATION OF THE MEDIATING ROLE OF JOB SATISFACTION IN THE EFFECTS OF INTE RNAL BRAND MANAGEMENT AND CAREER ANCHORS ON INTENTION TO STAY (CASE STUDY: A PUBLIC ORGANIZATION IN MASHHAD CITY). NEW MARKETING RESEARCH JOURNAL, 6(4 (23) ), 67-88. SID. https://sid.ir/paper/194663/en

Vancouver: Copy

RAHIMNIA FARIBORZ, SADEGHI FERESHTEH. AN INVESTIGATION OF THE MEDIATING ROLE OF JOB SATISFACTION IN THE EFFECTS OF INTE RNAL BRAND MANAGEMENT AND CAREER ANCHORS ON INTENTION TO STAY (CASE STUDY: A PUBLIC ORGANIZATION IN MASHHAD CITY). NEW MARKETING RESEARCH JOURNAL[Internet]. 2017;6(4 (23) ):67-88. Available from: https://sid.ir/paper/194663/en

IEEE: Copy

FARIBORZ RAHIMNIA, and FERESHTEH SADEGHI, “AN INVESTIGATION OF THE MEDIATING ROLE OF JOB SATISFACTION IN THE EFFECTS OF INTE RNAL BRAND MANAGEMENT AND CAREER ANCHORS ON INTENTION TO STAY (CASE STUDY: A PUBLIC ORGANIZATION IN MASHHAD CITY),” NEW MARKETING RESEARCH JOURNAL, vol. 6, no. 4 (23) , pp. 67–88, 2017, [Online]. Available: https://sid.ir/paper/194663/en

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