USING THE ANALYTIC NETWORK PROCESS (ANP) IN SWOT FOR DETERMINING AND EVALUATING THE ORGANIZATIONAL STRATEGIES

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MALEKI MOHAMMAD HASAN; MOHAGHAR FATEMEH; KARIMI DASTJERDI DAVOUD

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Journal: ORGANIZATIONAL CULTURE MANAGEMENT Year:2010 | Volume:8 | Issue:21 Page(s): 159-176

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Information Journal Paper

Title

USING THE ANALYTIC NETWORK PROCESS (ANP) IN SWOT FOR DETERMINING AND EVALUATING THE ORGANIZATIONAL STRATEGIES

Author(s)

MALEKI MOHAMMAD HASAN | MOHAGHAR FATEMEH | KARIMI DASTJERDI DAVOUD | Issue Writer Certificate

Keywords

STRATEGIC PLANNINGQ2

SWOT ANALYSISQ2

AHPQ2

ANPQ1

Abstract

Strengths, weaknesses, opportunities and threats (SWOT) analysis do not provide an analytical means to determine the importance of the identified factors or the ability to assess decision alternatives according to these factors. Although the analysis successfully pinpoints the factors, individual factors are usually described briefly and very generally. For this reason, SWOT ANALYSIS possesses deficiencies in the measurement and evaluation steps. Although the analytic hierarchy process (AHP) technique removes these deficiencies, it does not allow for the measurement of the possible dependencies among the factors. Therefore, it is better to employ a form of SWOT ANALYSIS that measures and takes into account the possible dependencies among the factors. This paper uses the analytic network process (ANP), which allows the quantitative analysis of SWOT and measurement of the dependencies among the factors. Dependencies among the SWOT factors affect the strategic and sub-factor weights and change the strategy priorities.

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APA: Copy

MALEKI, MOHAMMAD HASAN, MOHAGHAR, FATEMEH, & KARIMI DASTJERDI, DAVOUD. (2010). USING THE ANALYTIC NETWORK PROCESS (ANP) IN SWOT FOR DETERMINING AND EVALUATING THE ORGANIZATIONAL STRATEGIES. ORGANIZATIONAL CULTURE MANAGEMENT, 8(21), 159-176. SID. https://sid.ir/paper/196365/en

Vancouver: Copy

MALEKI MOHAMMAD HASAN, MOHAGHAR FATEMEH, KARIMI DASTJERDI DAVOUD. USING THE ANALYTIC NETWORK PROCESS (ANP) IN SWOT FOR DETERMINING AND EVALUATING THE ORGANIZATIONAL STRATEGIES. ORGANIZATIONAL CULTURE MANAGEMENT[Internet]. 2010;8(21):159-176. Available from: https://sid.ir/paper/196365/en

IEEE: Copy

MOHAMMAD HASAN MALEKI, FATEMEH MOHAGHAR, and DAVOUD KARIMI DASTJERDI, “USING THE ANALYTIC NETWORK PROCESS (ANP) IN SWOT FOR DETERMINING AND EVALUATING THE ORGANIZATIONAL STRATEGIES,” ORGANIZATIONAL CULTURE MANAGEMENT, vol. 8, no. 21, pp. 159–176, 2010, [Online]. Available: https://sid.ir/paper/196365/en

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