FACTORS INFLUENCING THE ADOPTION OF E-COMMERCE IN THE IRANIAN AGRICULTURAL SECTOR

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AMIRI ALINAGHI; JAFARI SEYED MOHMMAD BAGHER; HOSSEINI ABOALI MSOUME

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Title

FACTORS INFLUENCING THE ADOPTION OF E-COMMERCE IN THE IRANIAN AGRICULTURAL SECTOR

Author(s)

AMIRI ALINAGHI | JAFARI SEYED MOHMMAD BAGHER | HOSSEINI ABOALI MSOUME | Issue Writer Certificate

Keywords

AGRICULTURAL SECTORQ2

ELECTRONIC COMMERCEQ2

INFORMATION AND COMMUNICATION TECHNOLOGYQ2

TECHNOLOGY ACCEPTANCE MODEQ2

Abstract

Nowadays, E-commerce has caused tremendous changes in business relations and customer and a major share to be allocated of business transactions. The problem marketing and selling products and commodities is one of the old problems in the agriculture sector. The other hand much difference between farm gate prices and consumer prices is another problem for agricultural products market in Iran. The development of ELECTRONIC COMMERCE in agriculture is one of the solutions to fix the problems. This study has been done the aimed to investigate the factors influencing the adoption of e-commerce in the AGRICULTURAL SECTOR. The research, applied research and in terms of nature and method is survey-correlation. The statistical population is active members of the sales site "large agricultural market". A total of 300 people were working in department of sales. The results show that the variables of perceived usefulness, risks (security, operational, financial, time) are significant predictors of attitudes willing to accept toward e-commerce. Work colleagues also significant predictors to be willing to accept of subjective norms. Based on the findings perceived ease of use and adaptability does not affect attitudes in the use of e-commerce in the AGRICULTURAL SECTOR.

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APA: Copy

AMIRI, ALINAGHI, JAFARI, SEYED MOHMMAD BAGHER, & HOSSEINI ABOALI, MSOUME. (2016). FACTORS INFLUENCING THE ADOPTION OF E-COMMERCE IN THE IRANIAN AGRICULTURAL SECTOR. ORGANIZATIONAL CULTURE MANAGEMENT, 14(2 ), 541-565. SID. https://sid.ir/paper/196478/en

Vancouver: Copy

AMIRI ALINAGHI, JAFARI SEYED MOHMMAD BAGHER, HOSSEINI ABOALI MSOUME. FACTORS INFLUENCING THE ADOPTION OF E-COMMERCE IN THE IRANIAN AGRICULTURAL SECTOR. ORGANIZATIONAL CULTURE MANAGEMENT[Internet]. 2016;14(2 ):541-565. Available from: https://sid.ir/paper/196478/en

IEEE: Copy

ALINAGHI AMIRI, SEYED MOHMMAD BAGHER JAFARI, and MSOUME HOSSEINI ABOALI, “ FACTORS INFLUENCING THE ADOPTION OF E-COMMERCE IN THE IRANIAN AGRICULTURAL SECTOR,” ORGANIZATIONAL CULTURE MANAGEMENT, vol. 14, no. 2 , pp. 541–565, 2016, [Online]. Available: https://sid.ir/paper/196478/en

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