IDENTIFYING EFFECTIVE FACTORS OF INTERNAL ENVIRONMENT OF ORGANIZATION IN ESTABLISHING VALUABLE BRANDS

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KAFFASHPOUR AZAR; NIAKAN SEYED REZA

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2011 | Volume:3 | Issue:5 Page(s): 97-117

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Information Journal Paper

Title

IDENTIFYING EFFECTIVE FACTORS OF INTERNAL ENVIRONMENT OF ORGANIZATION IN ESTABLISHING VALUABLE BRANDS

Author(s)

KAFFASHPOUR AZAR | NIAKAN SEYED REZA | Issue Writer Certificate

Keywords

BRANDQ2

BRANDINGQ2

INTERNAL FACTORS OF ORGANIZATIONQ2

Abstract

From consumer's point of view, BRAND is an essential part of product and not only tries to facilitate consumers' choices but also fulfills their expectations to receive a distinct level of quality, makes loyalty and decreases consumer risk. The aim of this research is to identify effective factors of internal environment of organization to build valuable BRANDs and also to rank the most effective factors. The statistical population in this research includes executive managers working in food and related industries all over Mashhad city, Iran. Questionnaire has been used to obtain data. The analysis of collected data was prepared by one-way t-test. Finally, the results showed that INTERNAL FACTORS OF ORGANIZATION are effective for creating valuable BRANDs. Highest impact belongs to product features and lowest impact belongs to physical environment.

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APA: Copy

KAFFASHPOUR, AZAR, & NIAKAN, SEYED REZA. (2011). IDENTIFYING EFFECTIVE FACTORS OF INTERNAL ENVIRONMENT OF ORGANIZATION IN ESTABLISHING VALUABLE BRANDS. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 3(5), 97-117. SID. https://sid.ir/paper/197131/en

Vancouver: Copy

KAFFASHPOUR AZAR, NIAKAN SEYED REZA. IDENTIFYING EFFECTIVE FACTORS OF INTERNAL ENVIRONMENT OF ORGANIZATION IN ESTABLISHING VALUABLE BRANDS. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2011;3(5):97-117. Available from: https://sid.ir/paper/197131/en

IEEE: Copy

AZAR KAFFASHPOUR, and SEYED REZA NIAKAN, “IDENTIFYING EFFECTIVE FACTORS OF INTERNAL ENVIRONMENT OF ORGANIZATION IN ESTABLISHING VALUABLE BRANDS,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 3, no. 5, pp. 97–117, 2011, [Online]. Available: https://sid.ir/paper/197131/en

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