THE PERFORMANCE EVALUATION OF CHAIN STORES

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MOKHATAB RAFIEI FARIMAH; ABBASABADI FERESHTEH

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Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2011 | Volume:3 | Issue:5 Page(s): 27-55

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Information Journal Paper

Title

THE PERFORMANCE EVALUATION OF CHAIN STORES

Author(s)

MOKHATAB RAFIEI FARIMAH | ABBASABADI FERESHTEH | Issue Writer Certificate

Keywords

PERFORMANCE EVALUATIONQ2

EFFICIENCYQ2

DATA ENVELOPMENT ANALYSISQ2

FIGURATIVE UNITSQ2

DECISION MAKING UNITSQ1

Abstract

Today, PERFORMANCE EVALUATION is an important factor in any organizations. With regards to importance of service sector like chain stores and it’s relation to economic growth of many countries, PERFORMANCE EVALUATION of these stores is very important. The objective followed in this study is the PERFORMANCE EVALUATION of ETKA’s chain stores to identify their EFFICIENCY contents and render optimization solutions for inefficient units to catch up high level of EFFICIENCY. Widespread utilizing DATA ENVELOPMENT ANALYSIS is a strong evidence. The results of this research after running a CCR Input-Oriented model as a proposal model and identify. The EFFICIENCY mark of every unit illustrate that 68 percent of the stores are efficient and 32 percent inefficient. For the purpose of accomplishment of objective from evaluation of units’ EFFICIENCY which is the very establishment of a mechanism for attaining the stores unit to a high level of EFFICIENCY, the establishment of FIGURATIVE UNITS is proposed. For doing such action one can take action toward establishment of reference sets, and the portion of each DECISION MAKING UNITS in establishment of FIGURATIVE UNITS are the very responses to Input-Oriented CCR model (lj). On this basis, one can, along with the objectives of this paper, decrease excess resources of inefficient units for forcing them to efficient limit using the logic of reference sets as a result of which the general EFFICIENCY of total DMUs is increased.

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APA: Copy

MOKHATAB RAFIEI, FARIMAH, & ABBASABADI, FERESHTEH. (2011). THE PERFORMANCE EVALUATION OF CHAIN STORES. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 3(5), 27-55. SID. https://sid.ir/paper/197133/en

Vancouver: Copy

MOKHATAB RAFIEI FARIMAH, ABBASABADI FERESHTEH. THE PERFORMANCE EVALUATION OF CHAIN STORES. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2011;3(5):27-55. Available from: https://sid.ir/paper/197133/en

IEEE: Copy

FARIMAH MOKHATAB RAFIEI, and FERESHTEH ABBASABADI, “THE PERFORMANCE EVALUATION OF CHAIN STORES,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 3, no. 5, pp. 27–55, 2011, [Online]. Available: https://sid.ir/paper/197133/en

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