A PATTERN OF TRAVEL AGENCY CHOICE

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TAJZADEH NAMIN ABOLFAZL

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2016 | Volume:8 | Issue:15 Page(s): 83-107

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Information Journal Paper

Title

A PATTERN OF TRAVEL AGENCY CHOICE

Author(s)

TAJZADEH NAMIN ABOLFAZL | Issue Writer Certificate

Keywords

DOMESTIC TOURISTSQ2

PATTERNQ1

TRAVEL AGENCYQ2

CHOICEQ1

RECREATIONAL TOURQ1

TEHRAN CITYQ1

Abstract

This study attempts to achieve two main objectives. The first one is to offera PATTERN of TRAVEL AGENCY CHOICE by focusing on RECREATIONAL TOURs. The second one is to compare important factors, with demographic attributes (such as sex, marital status, age, education, occupation and revenue). Results relevant to first objective, using cluster sampling, among the managers of travel agencies, and by receiving also the results of 98% of distributed questionnaires among the domestic tourist, as well as applying factor analysis and Freed man tests, shows that from DOMESTIC TOURISTS perspective, there are five factors affecting on Tehran's TRAVEL AGENCY CHOICE. These factors are: product attributes; packaged tours by TRAVEL AGENCY; employees' service delivery; price, advertisement and finally physical evidences, as well as the location of TRAVEL AGENCY and tourists' sources of information. Findings for second objective, by using the t student and one way analysis of variance (ANOVA), shows that there are only sex and occupation which are significant at 95 % confidence interval.

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APA: Copy

TAJZADEH NAMIN, ABOLFAZL. (2016). A PATTERN OF TRAVEL AGENCY CHOICE. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 8(15 ), 83-107. SID. https://sid.ir/paper/197156/en

Vancouver: Copy

TAJZADEH NAMIN ABOLFAZL. A PATTERN OF TRAVEL AGENCY CHOICE. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2016;8(15 ):83-107. Available from: https://sid.ir/paper/197156/en

IEEE: Copy

ABOLFAZL TAJZADEH NAMIN, “A PATTERN OF TRAVEL AGENCY CHOICE,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 8, no. 15 , pp. 83–107, 2016, [Online]. Available: https://sid.ir/paper/197156/en

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