JOURNAL OF BUSINESS ADMINISTRATION RESEARCH
Year:2016 | Volume:8 | Issue:15 |Papers Count:12

The topic of this investigation is the comparison of consumption of Iranian goods between urban and rural areas. In this research, besides consumption (cultural consumption and material consumption) that are the first and one of the important indicators of lifestyle, hobbies is another indicator of lifestyle that measured by questionnaire. The method of gathering data is survey and statistical society which has investigated is urban and rural who live in Qazvin. In this regards 186 people (92 women, 94 men) chosen by chance. The hypothesis is the difference between urban and rural consumption of Iranian goods. After administrating the questionnaires, the gathered data was analyzed by SPSS software. The result of the study shows salient differences between urban and rural consumption in some areas including leisure, their clothes, use of books and internets etc., however; there is no significant differences in the other domains like their foods, use of TV, newspaper and listening to foreign radio etc.

At the present time in addition to attracting customers, organizations are concerned to keep customers, enjoy a continual relationship with them and make them loyal. Relationship quality and perceived value are considered as the most effective concepts on customer loyalty. Accordingly, the present study has been aimed to assess the impact of perceived value and relationship quality on customer loyalty and its dimensions in the banking industry. This research is a descriptive-survey study and a questionnaire was used to collect data. All customers of Saman Bankin Tehran metropolis were considered as a statistical population and a sample of 380 individuals were used for the study of the client. The structural equation modeling approach (SEM) and Confirmatory Factor Analysis (CFA) are used to analyze the data. Research findings showed that relationship quality and perceived value have a positive significant effect on customer loyalty. In addition, it was found that two variables, customer perceived value and relationship quality, have a significant effect on customer loyalty dimensions.

The aim of current study is to investigate emotional attachment between consumer and retailer on the consumers' intention to purchase. Emotional attachment is the same passion to retail, positive assessment of the retail and expressed interest in sale. Statistical population of the Present study is the customers of the Hyper star store. And using of Morgan table a sample of 384 people was selected for the study. This study is a survey type and for data collection the questionnaire has been used. In order to data analysis and model confirmation, structural equation and confirmatory factor analysis have been used. The results derived from the research assumptions indicate that the emotional attachment has a positive impact on consumers' intention to purchase. Also three variables: retail store image, perceived transactional value, and the consumers trust have an positive impact on emotional attachment. It also became clear that variable corporate social responsibility associations have no significant effect on emotional attachment.

Online shopping and internet retail are two major categories of ecommerce. According to the rapid and extensive growth of digital online tool such as smart phone sand tablets, and the easy getting in the virtual word, online buying and selling and internet retail have created attractive opportunity for entrepreneurship. Statistics show that in the first three months of 2014 more than 5.8 percent of retail is done via the internet in America. Moreover the growth of online retail has been 16 times more than the retail traditional. However, companies in our country are still faced with the lack of significant interest of this style of purchase. Therefore it is necessary to identify factors influence on consumer’s online shopping. This research aimed to study of factors effect on online shopping according to consumer values with survey research method and descriptive-causal type investigates population, who has at least once purchased online. The collected data have been analyzed by structural equation modeling techniques so we could have tested causal relationship between research variables according to outputs of high usage software called LISREL, and partial least squares method for investigation moderation variables, are used. The results show that consumer innovativeness, perceived risk, security, privacy and utility have a positive and significant effect on internet repurchase intention. Also, According to the research findings, consumer values don’t affecting on variables and Internet repurchase intentions.

This study attempts to achieve two main objectives. The first one is to offera pattern of travel agency choice by focusing on recreational tours. The second one is to compare important factors, with demographic attributes (such as sex, marital status, age, education, occupation and revenue). Results relevant to first objective, using cluster sampling, among the managers of travel agencies, and by receiving also the results of 98% of distributed questionnaires among the domestic tourist, as well as applying factor analysis and Freed man tests, shows that from domestic tourists perspective, there are five factors affecting on Tehran's travel agency choice. These factors are: product attributes; packaged tours by travel agency; employees' service delivery; price, advertisement and finally physical evidences, as well as the location of travel agency and tourists' sources of information. Findings for second objective, by using the t student and one way analysis of variance (ANOVA), shows that there are only sex and occupation which are significant at 95 % confidence interval.

Nowadays, entrepreneurship at the organizational level and entrepreneurial attitude at the individual-level can be seen as a competitive advantage in the new era. This study aimed to investigate the relationship between entrepreneurial orientation and performance of SMEs in the disturbance environment. While it is essentially an applied research, a questionnaire was employed to collect the data within a descriptive survey. To measure the dimensions of the organizational performance Vorhies and Morgan’s standard questionnaire, to measure entrepreneurial attitude, Covin and Lampkin’s standard questionnaire, to measure absorptive capacity, Janson’s standard questionnaire and to measure market turbulence, Jaworski and Kohli’s standard questionnaire were used. Senior executives of small and medium businesses, the member of small and medium industries Information Center were selected as the population of the investigation. Analyzing collected data by Structural equation modeling demonstrated that absorptive capacity strengthens the EO–performance relationship in turbulent markets. The findings help managers and company’s analysts to identify the market conditions and factors affecting the company' s performance.

The present study aimed to investigate the relationship between lifestyle and risk factors of lifestyle is going to buy a new apartment. The study of the functional purpose of the survey is to collect descriptive data. The statistical community includes applicants who intend to buy a new apartment in Tehran had 5.21 and 22 municipalities, 384 samples were obtained and available for sampling cluster method was used. Data were collected through questionnaires and finally using structural equation models and hypotheses were tested using LISREL software. At the end of the Main Research Hypotheses were confirmed. The Results Suggest that the Positive Relationship between Internal and External Factors Affecting the Lifestyle and Way of life With the Intention of Buying a new Apartment there. Results showed that there is a Positive Significance Relationship between External Factors and Purchase Intention. This is 0.43. In Addition there is a Positive Significance relationship between internal factors and purchase intention too. Is the Correlation Degree 0.56? Based on Results Internal Factors have Stronger relationship than External Factors with Purchase Intention.

The present study is significant in that today export is considered one of the most important sources of foreign currency revenues. North Khorasan Province enjoys a high standing in Iran in terms of export potentials. This study seeks to identify and rank both export obstacles and export development strategies. To achieve these aims, we employed a questionnaire-based survey. In addition, to rank obstacles and strategies, we employed the Friedman test, and to analyze the data and research hypotheses, we employed the Kruskal–Wallis test (SPSS).The analyses show that, according to exporters, major export obstacles in order of decreasing importance are: 1) constant fluctuations in interest and foreign exchange rates, 2) absence of strategic plans for penetrating foreign markets, and 3) absence of global thinking among company managers. Also, major export development strategies according to exporters, in order of decreasing importance, are: 1) adequate land, water and air transportation, 2) technical skills and knowhow for the production of high quality, exportable products, and 3) advanced banking and communication infrastructures in the country.

The present study aimed to evaluate and identify factors that impact the effectiveness of advertising for Tejarat Bank. To this end, mental involvements of the audience as well as message characteristics were analyzed using the concept of AISDALSLOVE model, which is a novel model for measuring the effectiveness of adverting. The dimensions of the model are Attention, Interest, Search, Desire, Action, Likes/dislikes, Share, and Love/hate. The statistical population included clients from different branches of Tejarat Bank in the City of Isfahan, who were exposed to advertising for the bank. Sample size was determined using stratified random sampling. Based on Morgan’s Table, of the 63 branches in the city, 56 were selected at random. Given the application of structural equations and the number of items in the questionnaire, a sample of 300 individuals was drawn from the selected branches. Both face and construct validity along with a reliability of 97 percent were confirmed for the questionnaire. The results indicate that ads characteristics do not have a significant positive impact on advertising effectiveness. However, the indirect impact through mental involvement was found to be significant. Furthermore, the bank’s ads are not sufficiently effective, with Search being their weakest dimension, followed by Sharing of information and experiences, Action, and Desire, respectively. Finally, it was shown that interests in the bank and brand love are at a moderate level.

Dry port is a potential solution for better inland seaport capabilities access. Surely, the success of the implementation of dry port is related to the investigation and identification of the impediments and the ways we want to develop advanced intermodal terminals. In order to find the way of establishing dry port in Iran, interviews and literature review have been carried out. We used a hybrid approach based on DEMATEL and DELPHI methods to discover essential factors of implementation of dry port in Iran and casual relationship between them. The most common and important factors that affect on dry port implementation classified in 8 variables and we suggested a conceptual model. The propose behind the study is to contribute to a better understanding of the way of accomplishment of dry port projects in Iran.

The success of a company depends on its ability to integrate and coordinate, in a complex network of business relationships among the components of the supply chain. In this atmosphere of intense competition, the key to sustainable competitive advantage is in offering high quality services and coordinate activities that will lead to ultimate customer satisfaction. The aim of this study is to provide a model for the assessment of flexibility between the various components of the supply chain (suppliers, manufacturers, distributors and customers). Research methodology is based on a comprehensive study of the theoretical basis and identifying and group indices using factor analysis. Also offering a model based on the cause of flexibility in the supply chain is the main goal. These factors are considered in three groups: Between suppliers and manufacturer, the manufacturer and distributor, the distributor and the customer, and the impact of all factors were drawn from suppliers to customers. Results of the survey of experts in the ceramic tile industry in Iran indicated that the proposed reactions were acceptable and the model is approved. Therefore, the promotion of each of these factors can influence the improvement of resilience in the supply chain. Also effects of these factors combined showed that attention to causes can facilitate increased resilience.

The main purpose of this article is the explanation of Globalization as a late phenomenon of contemporary world which is viewed from various dimensions including the three aspects of formation, extension and outcomes. Globalization as a social concept has many definitions. Under the cultural shift, and the priority of consumption in everyday life, the different patterns of consumption considered as different forms of identity. In these situations, under the globalization process, the activists encounter with signs and goods from all over the world. The reaction of these activists in everyday life can be examined of in localism, universalism and hybrid forms. To assess the exposure of Iranian activists with Globalization process this study is conducted to identify different types of encountering of Iranian youth with globalization in everyday life by exploring local and global resources and commodities in Tehran everyday life. This study applied qualitative methodology and ethno methodology method and a deep interview was performed with 28 Youth aged 18-35 years from Tehran. Document collection was also performed in the everyday life and consumption models and relevant justifications were made. The collected data was achieved in the form of combined method ranging from subject and number coding, dialogue analysis, document analysis, qualitative content analysis, in five general aspects of everyday life like: Consumption of food and drink, clothing and body management; leisure; different kinds of cultural consumption, consumption of communication. The results showed that cosmopolitanism in consumption and the realm of Iranian everyday life is evident and the intensity of it is based on the use of resources as well as their creativity.