Introduction and Objectives: People of different nationalities and ethnicities hotel near term, so the hotels as a cultural institution, is at the forefront of cultural encounter as a showcase for the entire facade, reflecting the national culture of the host country are considered. Maintaining mobility in the field of global competition, the need for attention to local and national features, standardization of hotel services has doubled. Because of cultural attitudes, standardization is essential in building a national brand.Research method: In this model, the best and most complete satisfying services for guests has a 100 percent points. This rate is the calculated score for the quality and quantity of service, 0.638 and the points calculated for architecture and building of hotel is 0.362. The main parameter of the model is 71 and the number of sub- factor is 850.Research findings: According to the research conducted, the main components of hotel ranking and classifying in Iran were determined and the importance of each were identified. Finally, some solutions are offered to improve the status of hotel and tourism industries in Iran. Conclusion: Inspection and investigate public and private hotels, away from the standards in some indicators suggest, therefore all the stars did not show the correct degree of hotels in Iran & Usually between 1 and 2 stars are added to the existing style of grading and standardization meet the diverse needs of today's world, not tourists. The test results show that the model structures, hotels, undeniable role in the development of cultural tourism, standardization and globalization are making a national brand.