STUDYING THE AMOUNT OF PEOPLE’S TRUST IN SANANDAJ TO NEWS SOURCES AND MEDIA

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SAROUKHANI BAGHER; ABDULMALEKI JAFAR

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Paper Information

Journal: INTERCULTURAL STUDIES QUARTERLY Year:2011 | Volume:6 | Issue:14 Page(s): 1-33

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Title

STUDYING THE AMOUNT OF PEOPLE’S TRUST IN SANANDAJ TO NEWS SOURCES AND MEDIA

Author(s)

SAROUKHANI BAGHER | ABDULMALEKI JAFAR | Issue Writer Certificate

Keywords

NEWSQ2

MEDIAQ2

SOCIAL RELATIONSHIPSQ2

DATAQ2

MESSAGEQ2

TRUSTQ2

AUTHENTICITYQ2

Abstract

This study has been done regarding the importance of social TRUST to MEDIA, especially to information and NEWS and the necessity of recognizing the pros and cons of diverse MEDIA in order to delineate the strategies utilized by the MEDIA.The present study underlined the amount of peoples’ TRUST in Sanandaj to NEWS broadcasted via different MEDIA. The correlation research underscored diverse hypothesis within Hybrid approach and based on the structural model of the researcher. Indices of TRUST to MEDIA based on hypothetical studies and communication elites’ view point compiled and the sample participant’s idea toward each variable have been taken into account. The number of participant is 400 people who live in three high, middle and low regions in Sanandaj. That result gathered via cluster samplings in some levels. Systematic Questionnaires used in the research for gathering DATA.Data in the research shows that the amount of peoples’ access to MEDIA is as follows: Television (98.5 percent), radio (72.5), MEDIA (48 percent), internet (14.5 percent), (satellite 5.5). It is worth mentioning that the amount of their efficacy is also as follows: Television (90.8 percent), radio (34.5 percent) MEDIA ( 22.8 percent), internet (7 percent) satellite (2.8 percent). Based on 16 indices, each of them obtained different positions. Internet and satellite in speed, internet in transparency, satellite and internet in satisfying completely the audiences, internet in neutrality, national MEDIA in target orientation, and alien radios in contradiction ranked first. Via matching each MEDIA with TRUST indices, their places regarding the case (trust issue) are determined and pros and cons for each are recognized better. And The bottom line is that we should not forget TRUST is the main investment for MEDIA.

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APA: Copy

SAROUKHANI, BAGHER, & ABDULMALEKI, JAFAR. (2011). STUDYING THE AMOUNT OF PEOPLE’S TRUST IN SANANDAJ TO NEWS SOURCES AND MEDIA. INTERCULTURAL STUDIES QUARTERLY, 6(14), 1-33. SID. https://sid.ir/paper/201481/en

Vancouver: Copy

SAROUKHANI BAGHER, ABDULMALEKI JAFAR. STUDYING THE AMOUNT OF PEOPLE’S TRUST IN SANANDAJ TO NEWS SOURCES AND MEDIA. INTERCULTURAL STUDIES QUARTERLY[Internet]. 2011;6(14):1-33. Available from: https://sid.ir/paper/201481/en

IEEE: Copy

BAGHER SAROUKHANI, and JAFAR ABDULMALEKI, “STUDYING THE AMOUNT OF PEOPLE’S TRUST IN SANANDAJ TO NEWS SOURCES AND MEDIA,” INTERCULTURAL STUDIES QUARTERLY, vol. 6, no. 14, pp. 1–33, 2011, [Online]. Available: https://sid.ir/paper/201481/en

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