Using Tourism Brand to Generate Travel Motivation with Mediator Role of Attitude toward Tourism Destination

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NAJJARZADEH MOHAMMAD; EBRAHIMI SEYED ABBAS; GOLESTANEH REZVAN

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Paper Information

Journal: Tourism Management Studies Year:2019 | Volume:14 | Issue:45 Page(s): 139-166

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Information Journal Paper

Title

Using Tourism Brand to Generate Travel Motivation with Mediator Role of Attitude toward Tourism Destination

Author(s)

NAJJARZADEH MOHAMMAD | EBRAHIMI SEYED ABBAS | GOLESTANEH REZVAN | Issue Writer Certificate

Keywords

Tourism BrandQ1

Travel MotivationQ1

Attitude toward DestinationQ1

Abstract

With the dramatic changes in communications in the current century, tourism has witnessed a great deal of transformation. On the other hand, today's busy world has provided little opportunity for pleasure and entertainment, and consumers services are eager to get the travel information they need as quickly and easily as possible. The purpose of this study is to investigate the effect of Tourism Brand in social media in order to develop the Travel Motivation to Tehran, considering the mediator role of attitude toward the destination. A questionnaire consisting of 35 items and 313 samples was collected. Factor analysis and structural equation modeling were used for data analysis. The results indicated that Tourism Brand (t valu: 11. 38) and Attitude toward Destination (t valu: 3. 96) have positive and significant effect on Travel Motivation. Also, in the impact of the Tourism Brand on travel motivating, the Attitude toward Destination plays as a mediator.

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APA: Copy

NAJJARZADEH, MOHAMMAD, EBRAHIMI, SEYED ABBAS, & GOLESTANEH, REZVAN. (2019). Using Tourism Brand to Generate Travel Motivation with Mediator Role of Attitude toward Tourism Destination. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 14(45 ), 139-166. SID. https://sid.ir/paper/202563/en

Vancouver: Copy

NAJJARZADEH MOHAMMAD, EBRAHIMI SEYED ABBAS, GOLESTANEH REZVAN. Using Tourism Brand to Generate Travel Motivation with Mediator Role of Attitude toward Tourism Destination. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2019;14(45 ):139-166. Available from: https://sid.ir/paper/202563/en

IEEE: Copy

MOHAMMAD NAJJARZADEH, SEYED ABBAS EBRAHIMI, and REZVAN GOLESTANEH, “Using Tourism Brand to Generate Travel Motivation with Mediator Role of Attitude toward Tourism Destination,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 14, no. 45 , pp. 139–166, 2019, [Online]. Available: https://sid.ir/paper/202563/en

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