TOURISTS’ CHARACTERISTICS AND SHOPPING BEHAVIOR IN BANEH CITY

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TAHMASBI ASGHAR; ROSHANIAN SOURAN

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Journal: Tourism Management Studies Year:2017 | Volume:11 | Issue:36 Page(s): 31-59

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Information Journal Paper

Title

TOURISTS’ CHARACTERISTICS AND SHOPPING BEHAVIOR IN BANEH CITY

Author(s)

TAHMASBI ASGHAR | ROSHANIAN SOURAN | Issue Writer Certificate

Keywords

SHOPPING TOURISMQ1

TOURIST BEHAVIORQ1

TOURIST CHARACTERISTICSQ1

BANEH CITYQ1

BLACK BOX MODELQ1

Abstract

Information on characteristics and shopping behavior of tourists play critical role in marketing of tourist shopping destinations. This research aims to study the characteristics of Baneh tourists and its impact on their shopping behaviors. To this end, data was collected using questionnaires from 384 tourists during two high seasons of summer and Nowroz festival. The results show that, the marital status, and origin of the tourist had statistically significant influence on their shopping expenditure, shopping time and frequency of visit to Baneh. The education level of tourists had only significant relationship with methods of payment. Among the personal attributes, only the age had significant influence on several variables including shopping expenditure, Length of stay, accommodation type, method of payment and shopping duration. The shopping purpose had significant relationship with shopping behavior and shopping motivations and source of information had insignificant influence on it.

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APA: Copy

TAHMASBI, ASGHAR, & ROSHANIAN, SOURAN. (2017). TOURISTS’ CHARACTERISTICS AND SHOPPING BEHAVIOR IN BANEH CITY. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 11(36), 31-59. SID. https://sid.ir/paper/202589/en

Vancouver: Copy

TAHMASBI ASGHAR, ROSHANIAN SOURAN. TOURISTS’ CHARACTERISTICS AND SHOPPING BEHAVIOR IN BANEH CITY. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2017;11(36):31-59. Available from: https://sid.ir/paper/202589/en

IEEE: Copy

ASGHAR TAHMASBI, and SOURAN ROSHANIAN, “TOURISTS’ CHARACTERISTICS AND SHOPPING BEHAVIOR IN BANEH CITY,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 11, no. 36, pp. 31–59, 2017, [Online]. Available: https://sid.ir/paper/202589/en

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