A Comparison of Factors Affecting on Handicraft Shopping Behavior between Domestic and Foreign Tourists in Isfahan City

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VAZIN NARGES; ZAMANI FATEMEH

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Journal: JOURNAL OF TOURISM PLANNING AND DEVELOPMENT Year:2020 | Volume:8 | Issue:31 Page(s): 73-95

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Title

A Comparison of Factors Affecting on Handicraft Shopping Behavior between Domestic and Foreign Tourists in Isfahan City

Author(s)

VAZIN NARGES | ZAMANI FATEMEH | Issue Writer Certificate

Keywords

Purchasing behaviorQ1

SouvenirQ1

HandicraftQ2

TouristsQ2

Isfahan CityQ2

Abstract

The purpose of this study is to compare the factors affecting on Handicrafts shopping behavior between domestic and foreign Tourists in Isfahan City. The research method is descriptive and analytic. The statistical sample is 396 Tourists (domestic 247, foreign 149). The survey data-collecting tool is a researcher-designed questionnaire. The questionnaire reliability is measured through Cronbach Alpha (0. 837). The data were analyzed using one-sample T test, Independent Sample T test, and Mann-Whitney U test. The results indicated that all factors had a positive influence on Handicrafts shopping behavior of Tourists. In addition, the most important factor affecting on the Handicraft shopping behavior for domestic Tourists was quality factor, and for domestic Tourists was authenticity factor. The results of Independent Samples T-test showed that there weren't difference in the effects of authenticity, price and uniqueness factors between domestic and foreign Tourists, 4 factors of situational factor, portability, utility value, attitude about Handicrafts were more important for foreign Tourists than domestic Tourists, and 2 factors of quality and experience were more important for domestic Tourists. The study will be useful for the artisans and suppliers in the tourism and Handicraft industry to improve their business performances.

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APA: Copy

VAZIN, NARGES, & ZAMANI, FATEMEH. (2020). A Comparison of Factors Affecting on Handicraft Shopping Behavior between Domestic and Foreign Tourists in Isfahan City. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, 8(31 ), 73-95. SID. https://sid.ir/paper/375083/en

Vancouver: Copy

VAZIN NARGES, ZAMANI FATEMEH. A Comparison of Factors Affecting on Handicraft Shopping Behavior between Domestic and Foreign Tourists in Isfahan City. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT[Internet]. 2020;8(31 ):73-95. Available from: https://sid.ir/paper/375083/en

IEEE: Copy

NARGES VAZIN, and FATEMEH ZAMANI, “A Comparison of Factors Affecting on Handicraft Shopping Behavior between Domestic and Foreign Tourists in Isfahan City,” JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, vol. 8, no. 31 , pp. 73–95, 2020, [Online]. Available: https://sid.ir/paper/375083/en

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