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Information Journal Paper

Title

AN EXAMINATION OF SOME FACTORS INFLUENCING THE URGE TO BUY IMPULSIVELY

Pages

  59-66

Abstract

 Impulse Buying, which is perceived as unplanned purchases, and its important contribution to consumers' shopping, has been regarded as an important consumer behavior by market specialists over the past four decades. A model of the precursors of Urge to Buy Impulsively is presented and empirically tested with data drawn at one point in time (During post-shopping questionnaire filling) from some urban shopping centers. Analysis of the data utilizing LISREL8.5 supported many of the predictions. Situational variables (time available and money available) and individual difference variables (shopping enjoyment and impulse buying tendency) were found to influence a set of endogenous variables, including positive and negative effect, browsing activity and ultimately urge to buy impulsively. Whether or not an impulse buying behavior occurred, the research has scrutinized the various aspects of the idea.

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    Cite

    APA: Copy

    TAHERIKIA, FARIZ, & NOKHBEHZAEIM, NAVID. (2012). AN EXAMINATION OF SOME FACTORS INFLUENCING THE URGE TO BUY IMPULSIVELY. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, 4(9), 59-66. SID. https://sid.ir/paper/205911/en

    Vancouver: Copy

    TAHERIKIA FARIZ, NOKHBEHZAEIM NAVID. AN EXAMINATION OF SOME FACTORS INFLUENCING THE URGE TO BUY IMPULSIVELY. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT[Internet]. 2012;4(9):59-66. Available from: https://sid.ir/paper/205911/en

    IEEE: Copy

    FARIZ TAHERIKIA, and NAVID NOKHBEHZAEIM, “AN EXAMINATION OF SOME FACTORS INFLUENCING THE URGE TO BUY IMPULSIVELY,” JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, vol. 4, no. 9, pp. 59–66, 2012, [Online]. Available: https://sid.ir/paper/205911/en

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