THE EFFECT OF FASHION INVOLVEMENT ON IMPULS BUYING BEHAVIOR AMONG STUDENTS

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HAIDARZADEH KAMBIZ; AKBARI MOGHDAM BEIT ALAH; BACTASHI MOULOD

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Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2011 | Volume:2 | Issue:10 Page(s): 53-69

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Title

THE EFFECT OF FASHION INVOLVEMENT ON IMPULS BUYING BEHAVIOR AMONG STUDENTS

Author(s)

HAIDARZADEH KAMBIZ | AKBARI MOGHDAM BEIT ALAH | BACTASHI MOULOD | Issue Writer Certificate

Keywords

IMPULSE BUYING BEHAVIORQ2

POSITIVE EMOTIONQ1

FASHION INVOLVEMENTQ2

HEDONIC CONSUMPTION TENDENCYQ2

Abstract

The aim of this research is studying the effect of FASHION INVOLVEMENT on IMPULSE BUYING BEHAVIOR among students. Due to great increase of income and cash on hand in persons and important role of impulse buying in consuming markets and economy.Recognition of effective factors of IMPULSE BUYING BEHAVIOR has a special importance.Based on the aim, this research is applicable and based on the method is a descriptive research from survey kind. Also, this research is done in Qazvin city and statistical society is consist of students of Azad university of Qazvin unit. 377 accidental – class questionnaire proportionate to the number of students mere being distributed, then mere collected and structural equations modeling of LISREL mere used to test the hypothesis.The results showed that among effecting factors on impulse buying, FASHION INVOLVEMENT and hedonic tendency directly effect on impulse buying, so it is recommended that sale managers by advance strategies create more new and fashion products from view point of hedonic and increase consumer impulse buying.

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APA: Copy

HAIDARZADEH, KAMBIZ, AKBARI MOGHDAM, BEIT ALAH, & BACTASHI, MOULOD. (2011). THE EFFECT OF FASHION INVOLVEMENT ON IMPULS BUYING BEHAVIOR AMONG STUDENTS. JOURNAL OF BUSINESS MANAGEMENT, 2(10), 53-69. SID. https://sid.ir/paper/237820/en

Vancouver: Copy

HAIDARZADEH KAMBIZ, AKBARI MOGHDAM BEIT ALAH, BACTASHI MOULOD. THE EFFECT OF FASHION INVOLVEMENT ON IMPULS BUYING BEHAVIOR AMONG STUDENTS. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2011;2(10):53-69. Available from: https://sid.ir/paper/237820/en

IEEE: Copy

KAMBIZ HAIDARZADEH, BEIT ALAH AKBARI MOGHDAM, and MOULOD BACTASHI, “THE EFFECT OF FASHION INVOLVEMENT ON IMPULS BUYING BEHAVIOR AMONG STUDENTS,” JOURNAL OF BUSINESS MANAGEMENT, vol. 2, no. 10, pp. 53–69, 2011, [Online]. Available: https://sid.ir/paper/237820/en

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