THE SOCIAL - CULTURAL FACTORS ASSOCIATED WITH MEDIA LITERACY STUDENTS (A CASE STUDY OF STUDENTS OF ISLAMIC AZAD UNIVERSITY SHARGH TEHRAN BRANCH)

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HAMEDI MOHAMMAD

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: MEDIA STUDIES Year:2013 | Volume:7 | Issue:19 Page(s): 65-78

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Title

THE SOCIAL - CULTURAL FACTORS ASSOCIATED WITH MEDIA LITERACY STUDENTS (A CASE STUDY OF STUDENTS OF ISLAMIC AZAD UNIVERSITY SHARGH TEHRAN BRANCH)

Author(s)

HAMEDI MOHAMMAD | Issue Writer Certificate

Keywords

MEDIA LITERACYQ2

CULTURAL CAPITALQ2

MEDIA CONSUMPTIONQ2

TRUST THE MEDIAQ2

MEDIA INTEREST RATES AND USE IMPETUS MEDIAQ2

Abstract

The present study sought to examine the Students of MEDIA LITERACY and factors social - cultural and that their influence on MEDIA LITERACY. Research methodology in this study is to survey and the questionnaire is a tool for gathering information. students of Islamic Azad University of Tehran Shargh, that during the 90-91 years are studying. that their number is 13317 people of which 400 were selected as examples Through Cochran formula. In the first stage sampling method was disproportionate stratified sampling The criteria for classification have been type of school, gender and educational level, after selecting classes, the sample was randomly selected. In the framework of the two theories: Uses and gratifications and knowledge gap theory Is used. Research hypotheses were tested by T, F and Pearson statistics. The results of this study showed: MEDIA LITERACY is not associated with gender, Marital, educational Field, age and socio-economic status. But MEDIA LITERACY is associated with educational level, CULTURAL CAPITAL, MEDIA CONSUMPTION, TRUST THE MEDIA, MEDIA INTEREST RATES AND USE IMPETUS MEDIA. Correlation coefficient is equal to 0.852 which indicating that this independent variables simultaneously are correlated approximately 0.85 with the MEDIA LITERACY. The adjusted coefficient of determination is equal to 0.725, This is to reflect that about 72.5 percent of MEDIA LITERACY students can be explained by the investigated independent variables. And the remaining 27.5 percent are due to factors outside of the observations is investigated in this study.

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APA: Copy

HAMEDI, MOHAMMAD. (2013). THE SOCIAL - CULTURAL FACTORS ASSOCIATED WITH MEDIA LITERACY STUDENTS (A CASE STUDY OF STUDENTS OF ISLAMIC AZAD UNIVERSITY SHARGH TEHRAN BRANCH). MEDIA STUDIES, 7(19), 65-78. SID. https://sid.ir/paper/211795/en

Vancouver: Copy

HAMEDI MOHAMMAD. THE SOCIAL - CULTURAL FACTORS ASSOCIATED WITH MEDIA LITERACY STUDENTS (A CASE STUDY OF STUDENTS OF ISLAMIC AZAD UNIVERSITY SHARGH TEHRAN BRANCH). MEDIA STUDIES[Internet]. 2013;7(19):65-78. Available from: https://sid.ir/paper/211795/en

IEEE: Copy

MOHAMMAD HAMEDI, “THE SOCIAL - CULTURAL FACTORS ASSOCIATED WITH MEDIA LITERACY STUDENTS (A CASE STUDY OF STUDENTS OF ISLAMIC AZAD UNIVERSITY SHARGH TEHRAN BRANCH),” MEDIA STUDIES, vol. 7, no. 19, pp. 65–78, 2013, [Online]. Available: https://sid.ir/paper/211795/en

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