THE MEDIA AND REPRESENTATION OF GENDER IDENTITY (ANALYTICAL APPROACH TO HISTORICAL CONFLICT AND PROMOTE THE ROLE OF THE MEDIA IN THE REPRODUCTION OF GENDER INEQUALITY)

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AHMADI SORAYA; AQUILI SEYED VAHID; MEHDIZADEH SEYED MOHAMAD; MOZAFARI AFSANEH

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Journal: MEDIA STUDIES Year:2016 | Volume:10 | Issue:31 Page(s): 7-18

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Title

THE MEDIA AND REPRESENTATION OF GENDER IDENTITY (ANALYTICAL APPROACH TO HISTORICAL CONFLICT AND PROMOTE THE ROLE OF THE MEDIA IN THE REPRODUCTION OF GENDER INEQUALITY)

Author(s)

AHMADI SORAYA | AQUILI SEYED VAHID | MEHDIZADEH SEYED MOHAMAD | MOZAFARI AFSANEH | Issue Writer Certificate

Keywords

REPRESENTATIONQ2

GENDER IDENTITYQ2

FISKEQ2

SEMIOLOGYQ2

Abstract

The purpose of this paper is to examine how GENDER IDENTITY showing in "Talkie bar Bad" TV series. For this purpose, FISKE semiotic analysis in three levels of reality codes, technical codes and ideology was used. Two major approaches to GENDER IDENTITY essentialist approach and Constructivist approach and REPRESENTATION theory of Stuart Halls are used as a theoretical framework for examining this issue. The results show that attention to the role of mother and wife, covered veil, belonging to the family values, the status of the father in making decision, is highlighted as signs of being patriarchal and essentialist approach in our society. The values of education, employment and participation in the outdoors, physical independence, selectivity, Manitou covering, different ties of family tradition as signs of identity constructed, marginalized.

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APA: Copy

AHMADI, SORAYA, AQUILI, SEYED VAHID, MEHDIZADEH, SEYED MOHAMAD, & MOZAFARI, AFSANEH. (2016). THE MEDIA AND REPRESENTATION OF GENDER IDENTITY (ANALYTICAL APPROACH TO HISTORICAL CONFLICT AND PROMOTE THE ROLE OF THE MEDIA IN THE REPRODUCTION OF GENDER INEQUALITY). MEDIA STUDIES, 10(31), 7-18. SID. https://sid.ir/paper/211819/en

Vancouver: Copy

AHMADI SORAYA, AQUILI SEYED VAHID, MEHDIZADEH SEYED MOHAMAD, MOZAFARI AFSANEH. THE MEDIA AND REPRESENTATION OF GENDER IDENTITY (ANALYTICAL APPROACH TO HISTORICAL CONFLICT AND PROMOTE THE ROLE OF THE MEDIA IN THE REPRODUCTION OF GENDER INEQUALITY). MEDIA STUDIES[Internet]. 2016;10(31):7-18. Available from: https://sid.ir/paper/211819/en

IEEE: Copy

SORAYA AHMADI, SEYED VAHID AQUILI, SEYED MOHAMAD MEHDIZADEH, and AFSANEH MOZAFARI, “THE MEDIA AND REPRESENTATION OF GENDER IDENTITY (ANALYTICAL APPROACH TO HISTORICAL CONFLICT AND PROMOTE THE ROLE OF THE MEDIA IN THE REPRODUCTION OF GENDER INEQUALITY),” MEDIA STUDIES, vol. 10, no. 31, pp. 7–18, 2016, [Online]. Available: https://sid.ir/paper/211819/en

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